Home Equity Relationship Manager

Home Equity Relationship Manager
Overview
The Home Equity Relationship Manager is responsible for developing, managing, and growing home equity relationships through proactive outbound calling, lead generation, consultative needs discovery, and disciplined pipeline management. This role identifies and develops home equity opportunities, deepens member relationships, guides borrowers through the lending process, and delivers solutions that align with member goals while meeting Credit Union guidelines, production expectations, and service standards.

Essential Responsibilities

Develop, manage, and retain a book of business by proactively generating leads, conducting outbound calls, building referral opportunities, and maintaining ongoing member relationships

Execute outbound calling strategies to contact prospective members, existing members, past applicants, and identified lead segments to create new home equity opportunities

Track, prioritize, and convert leads through consistent follow-up, clear next steps, and effective use of sales and loan origination systems

Use a consultative approach to uncover member needs, understand financial goals, and recommend appropriate home equity products based on the member’s overall situation

Maintain a healthy pipeline by following up on new leads, existing opportunities, referrals, and past member interactions to improve conversion and support production goals

Guide members through the home equity application process from initial conversation through origination, ensuring clarity, responsiveness, and a high-quality member experience

Review and analyze financial information from all relevant parties to assess borrowing needs and support accurate loan structuring

Originate and evaluate home equity applications in accordance with Credit Union guidelines, product parameters, and regulatory requirements

Monitor the status of applications and maintain timely communication with members and internal partners to help move loans efficiently through the process

Document member interactions, outbound calling activity, lead status, follow-up commitments, and pipeline movement to support service consistency, accountability, and portfolio growth

Partner with branch teams, internal departments, and other referral sources to identify member needs, promote home equity solutions, and support a consistent member experience

Place the member’s needs first while balancing service, sound lending judgment, and adherence to policy

Maintain the required MLO designation and engage in continuing education as needed

Understand and comply with all federal and state regulations associated with this position

Demonstrate strong interpersonal, communication, presentation, sales, and organizational skills, including the ability to prioritize responsibilities effectively

Meet established expectations for outbound activity, lead follow-up, pipeline management, member experience, and home equity production

Maintain working knowledge of loan origination and servicing systems

Perform other duties as assigned

Education and Experience

High School diploma or GED is required

2+ years prior experience in mortgage lending and/or consumer loan origination

Demonstrated experience with outbound calling, lead generation, sales outreach, or relationship-based business development preferred

Knowledge, Skills, and Abilities

Ability to build, manage, and grow a sales pipeline through proactive follow-up, referral development, and member outreach

Proven ability to work well within a team

Excellent verbal and written communication skills

Ability to organize and analyze financial information and accurately perform complex financial calculations

Thorough and detailed understanding of credit union policies and procedures

Excellent interpersonal and customer service skills

Excellent organizational skills and attention to detail

Strong analytical and problem‑solving skills

Proficient with Microsoft Office Suite or related software

Benefits

Health, dental, and vision insurance

Life and disability insurance options

Paid time off starts accruing once hired and birthday off paid

401(k) retirement plan with up to a 10% match on base gross compensation

Tuition reimbursement opportunities and professional development

Volunteer opportunities and additional PTO hours

On‑site clinics for vaccines and mammograms

General Electric Credit Union is an Equal Opportunity Employer

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