Requirements
- 5+ years in brand, ideally spanning both an earlier-stage buildout and a later-stage scale moment. You have seen what breaks at each ,
- A portfolio that proves taste. Consumer brands with emotional stakes strongly preferred; healthcare is a bonus, not a requirement. Some of the best healthcare branding has come from outsiders ,
- A writer first. Brand at Solace lives in language before it lives in logos. You can draft a manifesto, a landing headline, and a press quote without losing the thread between them ,
- Obsessive about craft and allergic to template. You notice when a wordmark is off by two pixels and when a sentence ends on the wrong syllable ,
- A bias toward action. You get antsy if you are not shipping ,
- Executive-grade communication. You can walk a board through narrative strategy and a designer through kerning in the same afternoon ,
- Comfort with intense feedback. Both Co-Founders are operators with marketing and growth backgrounds, and they are not shy about their opinions. You can hold your ground, change your mind, and know the difference — and only care about what helps Solace win ,
- Applicants must be based in the United States
What the job involves
- Reporting to the VP of Marketing and working directly with both Co-Founders and our Creative Director, the Director of Brand is responsible for executing how Solace sounds, looks, and resonate ,
- Across advocates, patients, providers, payors, the press and eventually, the world ,
- This is a hybrid role based in our Redwood City office ,
- Own the narrative. Positioning, messaging hierarchy, manifesto, voice. Every word that leaves Solace either reinforces the category we are building or dilutes it. You decide which ,
- Define the category in public. Partner with Comms and the Co-Founders on the press posture, the op-eds, the conference moments, the analyst briefings. Our goal is inevitability over simple awareness ,
- Lead brand campaigns end to end. Brief, concept, cast, ship, measure. You bring the idea, you defend it through the room, and you land it without it getting sanded down ,
- Be the last set of eyes. On the homepage, the onboarding email, the Super Bowl spot, the 10-K cover. If it carries the logo, it carries your standard ,
- Translate brand into growth. Work with Performance, so that brand compounds acquisition rather than competing with it. Soft metrics matter; so does CAC