SEO / GEO Search Specialist (AI & Answer Engine Optimization)

SEO / GEO Search Specialist (AI & Answer Engine Optimization)

This role sits at the forefront of the evolution of search, where traditional SEO meets AI-driven discovery and answer engines. You will be responsible for shaping and executing strategies that improve visibility across both classic search engines and emerging AI-powered environments such as generative search interfaces and answer systems. Working within a fast-evolving digital marketing context, you will help build scalable frameworks that combine keyword strategy, technical SEO, and AI-enabled workflows. The role involves close collaboration with cross-functional teams to translate complex search behaviors into structured, high-performing content systems. You will also play a key part in defining how automation and AI agents can enhance SEO efficiency and insight generation. This is a hands-on, strategic position where experimentation, adaptability, and analytical thinking are essential. Your work will directly influence how brands are discovered in an increasingly AI-mediated search landscape.
Accountabilities:
Drive end-to-end SEO and GEO strategies that improve visibility across traditional search engines and AI-powered answer environments, ensuring alignment with evolving search behaviors.
Develop and execute SEO strategies across technical, on-page, and content optimization to improve organic performance
Identify and prioritize opportunities in AI-driven search experiences, including generative engines and conversational interfaces
Conduct keyword research focused on intent, semantics, and conversational query structures
Optimize content for AI search formats, including featured snippets, entity-based search, and generative answer systems
Build and leverage AI tools and agents to automate keyword clustering, SEO audits, reporting, and performance analysis
Perform technical SEO audits and collaborate with engineering teams to resolve indexing, crawling, schema, and performance issues
Translate SEO and AI search insights into clear, actionable reporting tied to business outcomes
Requirements:

45+ years of experience in SEO, ideally within an agency or fast-paced digital environment
Strong understanding of technical SEO, on-page optimization, and content strategy development
Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or custom agents to support SEO workflows
Familiarity with Generative Engine Optimization (GEO) and AI search experiences (e.g., AI Overviews, Copilot-style interfaces)
Proficiency with SEO tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, GA4, and Looker Studio
Strong analytical mindset with the ability to translate complex data into actionable insights
Experience working with structured data, entity-based SEO, or semantic search optimization is a plus
Ability to communicate clearly with both technical and non-technical stakeholders
Benefits:

Competitive compensation aligned with experience and market standards
Remote-first flexibility within the United States
Opportunity to work at the cutting edge of AI-driven search and GEO innovation
Exposure to advanced SEO, automation, and AI-enabled marketing workflows
Collaborative, innovation-driven team environment
Opportunity to work on diverse accounts and shape next-generation search strategies
Continuous learning culture with evolving tools and methodologies
Health, wellness, and standard benefits typically offered in similar roles