Optimizely Digital Marketing & Experimentation Lead

Apidel Technologies is seeking a Digital Marketing & Experimentation Specialist to work 100% remotely. The successful candidate will have strong expertise in Optimizely and will drive data-backed decisions to optimize digital customer journeys.
The role includes leading A/B testing initiatives, collaborating with Salesforce Marketing Cloud, and enhancing customer engagement through experimentation.
The ideal applicant will possess at least 5 years of experience in digital marketing and a strong understanding of customer experience optimization strategies.

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