Brand Manager, TUMS

Brand Manager, Tums

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter

one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands

including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum

lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose

to deliver better everyday health with humanity

at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
As Brand Manager, Tums, you will help accelerate the growth of the #1 market share leader in heartburn relief, shaping what's next for one of Haleon's most iconic brands.
You'll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagementunlocking new ways for Tums to win with today's consumers.
This role is built for a modern and experienced brand buildersomeone who moves fast, challenges conventions, and turns insight into action to fuel growth.
What You'll Do

Drive Growth Strategy
Serve as a key voice for Tums in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
Partner with the Brand Director on commercial planning and long-term growth strategy
Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution
Lead performance tracking discipline, translating POS and panel data into clear actions and impact
Lead Breakthrough Execution
Own delivery of 360 marketing plans for priority innovation launches, driving strong in-market performance with agility
Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
Champion social-first and creator-led work that drives relevance, talkability, and brand momentum
Partner with agencies to deliver bold, platform-native creative that breaks through
Enable Media & Performance Excellence
Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are
Use data and insights to continuously test, learn, and accelerate performance
Lead & Develop Talent
Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture
Who You Are

A growth-oriented brand builder energized by creating what's next
Fluent in modern marketing, including social, culture, and digital ecosystems
Comfortable navigating ambiguity with a bias for action and speed
Insight-driven, with strong instincts grounded in data and consumer understanding
A collaborative leader who can influence and align cross-functional teams
The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.