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Channel Marketing Director

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

Leading regional marketing initiatives, the full-time Head of Channel Marketing will drive business growth through partner ecosystems and demand generation while managing a team of three in a remote setting.
Key responsibilities

Serve as the strategic marketing partner to the Country Manager, aligning marketing investments with regional business goals
Define and lead the regional marketing strategy, guiding the Channel Marketing team in executing annual territory plans
Oversee regional lead generation and pipeline performance, ensuring effective lead management and distribution to partners

Required qualifications

8+ years of progressive marketing experience in B2B Tech, SaaS, or UCaaS, with 3-5 years in a leadership role
Deep understanding of indirect sales models and partner enablement strategies
Proven track record of hiring and mentoring high-performing marketing teams
Strong analytical skills for interpreting complex data and optimizing lead generation funnels
Deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution