Senior Director of Brand Marketing

Leading the marketing for Yahoo consumer products, the full-time Senior Director of Brand Marketing will develop positioning and go-to-market strategies, execute integrated campaigns, and build a high-performing team while driving brand growth and consumer engagement.
Key responsibilities

Develop positioning, messaging, and value proposition frameworks to communicate customer benefits and market differentiation
Lead integrated marketing programs that connect product value to Yahoo's broader brand narrative and execute full-funnel campaigns
Coach and develop a growing team while establishing scalable planning processes to improve execution and marketing effectiveness

Required qualifications

12+ years of experience in product marketing, integrated marketing, or brand marketing
Proven experience in developing positioning and go-to-market strategies for consumer-facing products
Strong foundation in product marketing with the ability to translate complex product value into compelling narratives
Experience leading integrated marketing programs that drive measurable business outcomes
Demonstrated ability to lead and mentor high-performing teams while fostering collaboration and accountability