Social Media Manager

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better‑for‑you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone excited to join a growing, purpose‑driven company and help shape what comes next.

Our Values

Human First:

We lead with inclusivity, transparency, and empathy.

Nothing is Impossible:

We experiment, learn, and keep moving forward.

United by Our Will to Win:

We stay aligned, work collaboratively, and push toward shared goals.

Part of Something Bigger:

We’re committed to uplifting the communities we’re connected to locally and globally.

Vita Coco is looking for a Social Media Manager who lives at the intersection of culture, creativity, data, and coconut water.

What You’ll Do

Own Social Strategy

Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms

Define how the brand shows up in culture (voice, tone, and POV)

Spot trends, cultural moments, and creator opportunities to engage authentically

Set goals and track performance with cross‑functional partners

Create Social Content

Concept, brief, and produce short‑form, platform‑native content (TikTok‑first)

Manage content calendars and day‑to‑day execution

Translate campaigns, launches, and partnerships into content that feels native to social

Jump in when needed (editing, ideating, or sometimes getting on camera!)

Use Data to Optimize

Analyze performance and translate insights into clear actions

Refine formats, timing, and creative based on what works

Balance strong creative instinct with results

Collaborate & Execute

Partner across Brand, Creative, Growth, Sales, and Influencer teams

Support retail moments, partnerships, and campaigns through social

Keep workflows moving in a fast‑paced, reactive environment

What We’re Looking For

3+ years in social, content, or digital marketing

Deep understanding of Gen Z culture and internet trends

Strong short‑form video and editing skills (TikTok a must)

Highly creative with strong taste and brand judgment

Extremely online—you live and breathe social

Willing to travel ~1x/month

Who You Are

Plugged into culture and ahead of trends

Creative, scrappy, and fast‑moving

Confident taking risks and learning quickly

Compensation
US Pay Range: $100,000 – $120,000 USD.

Please note: the base pay actually offered may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience, among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.

Equal Opportunity Employment
As set forth in the Vita Coco Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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