Copywriter

The Copywriter will report to a Marketing Manager and will be responsible for producing engaging, accurate product and company marketing content in the ADI voice online and in print. This position requires a high attention to detail, strong Voice of Customer, and experience with presenting original ideas to leadership that align with business objectives. The copywriter will be a creative, sharp, dedicated, and ambitious individual who wants to make a high impact.

JOB DUTIES

Interpret business needs and develop messaging concepts that meet them

Brainstorm, develop, and conceptualize new innovative ideas to contribute toward departmental initiatives while maintaining corporate branding in all materials

Write copy for product launches and campaigns, including product descriptions, product features and benefits, landing pages, web banners, emails, and social posts

Write copy for marketing collateral, including brochures, postcards, direct mail pieces, print and digital ads, posters, and other marketing support materials

Edit and proofread marketing and company content

Learn and understand our company’s products, services, and branding in order to be able to create dynamic marketing pieces

Learn and understand our current customers and what it takes to market to them effectively

Communicate with stakeholders on project status and milestones

Research and comprehend current and developing marketing and communication trends

Present marketing strategy and completed work to internal team members

Understand the customer journey, brand messaging, marketing best practices, and brand standards

YOU MUST HAVE

2+ years of agency or in-house copywriting experience

Excellent writing, editing, and proofreading skills

Experience with social media marketing and writing, email marketing, digital advertising, print collateral and event marketing.

Creativity, adaptability, and the ability to work collaboratively with the creative team and other internal stakeholders

Ability to simplify complex products or services into clear, customer focused messaging

Proficient in Microsoft Office products

A portfolio of previous work demonstrating a range of marketing and campaign writing

WE VALUE

Prior writing experience in security, audio/visual, fire/safety, data communications or similar technical field

Experience using project management software and email marketing platforms

Knowledge of basic UI/UX best-practices

Familiarity with SEO, content marketing, and marketing automation platforms

Experience using Adobe Creative Suite and Workfront

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