Marketing Manager

HomeState, a Tex Mex Kitchen located in Southern California, is hiring an exempt Marketing Manager. The position offers an annual pay band of $80,000–$90,000. The Marketing Manager will lead the execution of marketing campaigns, guest communication, and creative expression across all channels, ensuring a consistent and authentic brand voice.

What you bring

Guest First:

You represent HomeState to our guests—online, in inboxes, and in our restaurants. Every message you touch should make people feel welcomed, seen, and at home.

Action-Oriented:

You don’t wait to be told twice. You plan, execute, and follow through with energy and care. You’re comfortable moving quickly, adjusting as needed, and meeting deadlines without losing quality.

Resilient & Adaptable:

Things change. You stay calm, solutions-focused, and grounded when they do. You can troubleshoot without drama and keep momentum moving forward.

Collaborative:

You work well across teams—with leadership, restaurant managers, creatives, and partners—and believe the best work happens together.

Sound Judgment:

You make thoughtful decisions that balance brand integrity, guest experience, and operational reality.

Ownership & Results:

You take projects from idea to execution to measurement. You care about outcomes, not just output.

Accountability:

You own your work, track progress, and follow through. You’re comfortable holding yourself and others to a high standard.

Clear Communicator:

You communicate openly and effectively, adapting your style depending on who you’re talking to—from restaurant teams to creative partners and leadership.

Strategic Responsibilities & Oversight
(~75% of role)

Partner with the Director of Marketing on campaign strategy, creative development, and photography direction.

Ideate, plan, execute, and manage marketing campaigns across email, social, digital, and in‑store channels.

Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling, and engagement.

Write and edit guest-facing communications in HomeState’s voice.

Support creation and editing of collateral and digital assets, including images and graphics.

Track and report marketing KPIs, campaign performance, and guest engagement metrics.

Document workflows, processes, and brand standards.

Support marketing needs tied to community events, partnerships, and restaurant openings.

Take on additional marketing projects as assigned.

Guest Acquisition & Visibility
(~25% of role)

Search Optimization:

Manage and continually optimize HomeState’s Google Business Profile to drive visibility in “near me” searches. Keep hours, address data, and photography fresh and accurate across all locations.

Influencer & Media Partnerships:

Identify and cultivate relationships with local food creators, bloggers, and press outlets. Coordinate partnerships that generate authentic buzz—especially around new openings, limited‑time offerings, and seasonal moments.

Digital Presence Auditing:

Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.

Promotional Campaigns:

Design strategic offers, limited-time events, and first-visit incentives (e.g., happy hour promotions, seasonal specials) that lower the barrier for new guests and drive trial.

Community Outreach:

Support restaurant leaders in their Local Restaurant Marketing efforts by ensuring their toolkits are actively updated and refined.

Professional Requirements

5–7 years of marketing or communications experience, ideally with a consumer-facing or hospitality brand.

Strong writing and storytelling skills, with an ability to maintain a consistent brand voice.

Experience managing email marketing, social media platforms, and basic performance analytics.

Demonstrated experience as a social media content creator and manager, with a portfolio of platform-native content across Instagram, TikTok, or similar channels.

Graphic design skills, with basic proficiency in tools such as Adobe Creative Suite, Canva, or similar platforms to produce on-brand visual assets.

Proficiency with marketing tech stacks, including familiarity with email platforms, scheduling tools, analytics dashboards, and project management software.

Strong organizational and project management skills.

Comfortable working in a small, fast-moving team where priorities can shift.

Willingness to occasionally support evening or weekend events tied to campaigns or community moments.

Physical Requirements

Ability to remain stationary for long periods of time (6 or more hours per shift, excluding breaks).

Ability to lift, push, pull, or carry up to 40 pounds.

Ability to frequently bend and reach overhead.

Ability to regularly move around the restaurant from guest areas to kitchen areas while carrying items.

Must be able to work in a constant state of alertness and safety.

Occasional travel to restaurant locations for shoots, campaign execution, or meetings.

Ability to stay organized, focused, and professional while managing multiple priorities.

May be required to occasionally work in outdoor weather conditions or fluctuating temperatures.

Reasonable accommodations may be made to enable qualified individuals with disabilities and sincerely-held religious beliefs to perform the essential functions of this position, in accordance with applicable federal, state, and local law. Nothing in this job description modifies the at-will nature of employment.

HomeState embraces diversity and does not discriminate in employment on the basis of any classification protected by law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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