Creative Producer (Facebook ads video)

Role responsibilities
Analytics & Research

Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets

Researching target audiences, candidate/employer needs, pain points, and insights

Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities

Creative Production & Launch

Creating tasks for static creatives and writing scripts for video/UGC and static banners

Building test hypotheses and running experiments across advertising platforms

Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines

Performance Analysis

Reviewing the effectiveness of creatives and advertising campaigns

Generating insights on how to improve visuals, messaging, and creative mechanics

Offering hypotheses and systematically testing new approaches

Requirements

2+ years of experience as a Creative/Marketing Producer in an IT product company, digital agency, or performance marketing environment (Facebook ads video, vertical format).

Ability to analyze key performance indicators and propose improvement hypotheses

Strong research skills: audiences, competitors, product

Understanding of advertising platforms (Facebook, TikTok, Google) and performance marketing principles

Competence in static and video production from concept to final approval

Portfolio showcasing successful creatives

English and Russian

Excellent communication skills and the ability to clearly share ideas with the team

Benefits

Remote work format

Opportunity to influence product growth through high-performing creatives

A culture of experimentation — we test boldly, frequently, and fast

A team environment that values initiative and creative thinking

Data-driven decision-making

Competitive salary ($30000-40000), paid sick leave and vacation

A chance to build a strong portfolio for a global-level AI product

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