Social Media Manager - Country Music Artist

We're looking for a highly creative, social‑first content creator to join the team of a fast‑growing country music artist. This person will be responsible for capturing and creating compelling content that deepens fan connection across all social platforms.

This role goes beyond posting content—you'll be responsible for documenting the artist's life, building a passionate fan community, and creating the moments that fans share, save, and talk about. You’ll travel on tour, capture everything from sold‑out shows to behind‑the‑scenes moments, and help shape the artist's digital presence as their career continues to grow.

Key Responsibilities
Content Capture & Production

Capture high‑quality photo and video content daily, including live performances, backstage moments, travel, rehearsals, studio sessions, and day‑in‑the‑life content

Shoot Nashville‑based content days and other planned creative productions

Edit short‑form content optimized for Instagram Reels, TikTok, and YouTube Shorts

Capture authentic, in‑the‑moment content while maintaining a consistent visual style that reflects the artist's brand

Organize and manage media assets for quick turnarounds and long‑term content needs

Social Media Management

Publish content in real time across Instagram, TikTok, YouTube Shorts, and other emerging platforms

Develop and execute a content strategy that drives fan engagement, community growth, and music discovery

Write captions that authentically reflect the artist's voice

Stay ahead of platform trends and identify opportunities to create culturally relevant content

Monitor analytics and adjust strategy based on performance

Creative Direction & Brand Development

Collaborate closely with the artist and management team to build a cohesive digital identity

Identify viral moments and creative opportunities while on tour and during releases

Help shape how fans experience the artist, their music, and their live show across digital platforms

Brainstorm and execute recurring social series and content formats

Tour Integration

Travel with the artist throughout tour dates and promotional appearances

Work closely with the tour manager and crew to ensure seamless content capture

Be comfortable working flexible hours, including late nights, early mornings, weekends, and travel days

Logistics

Full‑time or contract (depending on candidate)

Extensive travel required

Nashville‑based preferred

Compensation: Competitive and based on experience

This is an opportunity to become an integral part of an artist's team and help define how fans experience their career online. We're looking for someone who can turn everyday moments into unforgettable content and help build a lasting connection between the artist and their audience.

Requirements
Qualifications

Proven experience creating content for musicians, creators, athletes, or entertainment brands

Strong portfolio showcasing short‑form, social‑first video content

Experience with live event or touring content is highly preferred

Proficiency in Adobe Premiere Pro, Final Cut Pro, CapCut, Lightroom, or similar editing software

Deep understanding of Instagram, TikTok, YouTube Shorts, and current social media trends

Strong storytelling instincts with an eye for capturing authentic moments

Ability to work independently, move quickly, and meet tight deadlines

Excellent organizational skills and media management practices

Willingness to travel extensively and work a flexible schedule

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