Job Description
As a client‑side brand leader reporting to the VP of Marketing, you will drive business growth by shaping and leading a high‑impact brand, advertising, and media strategy. You will serve as a high‑level orchestrator, accountable for aligning cross‑functional stakeholders and external partners to deliver cohesive, business‑driven outcomes.
Primary Accountabilities
- You will drive brand awareness through ownership of brand strategy and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.
- You will lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.
- Build and maintain strong, long‑term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
- Lead cross‑functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
- You will oversee the creation and delivery of high‑quality, on‑brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
- Develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels.
- You will be accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with the dedicated team on day‑to‑day budget management. You will use post‑campaign analysis and relentless testing to refine plans and exceed targets.
- You will foster a collaborative, performance‑driven work environment based on trust, transparency, and inclusion as well as lead with influence and expertise by contributing to the division leadership team.