Part-Time Social Media Manager

About GOOD HOUR
GOOD HOUR™ is a modern iced matcha latte built for the people who actually do things — creators, builders, entrepreneurs, athletes. We make a premium pre‑mixed iced matcha latte that takes 10 seconds to prepare and tastes better than the $9 café version.

Our Drop 001 launches Saturday, June 27, 2026. We sold our first 120 numbered Foundation Launch Kits to the people who’ll become our first community. We're building toward a long‑term, founder‑led brand with a layered drop model, a subscription engine, and a category‑defining aesthetic.

If you're tired of working on brands that look like everyone else and want to help build one that doesn't — read on.

The Role
We're hiring a part‑time, NYC‑based Social Media Manager to own the @goodhourmatcha brand account and amplify the founder voice across our channels.

This is a hands‑on role for someone who has a sharp taste filter, edits like a creator, and knows how to build a brand presence from real results — not fluff. CPG experience is required, not preferred.

You’ll work directly with the founder (Brandon) and have full ownership of the brand account day‑to‑day. ~10‑15 hours per week to start.

This is a launch hire with a real growth path. We're looking for someone who wants to build the social media function from the ground up — and own it as we scale. As the brand grows, the right person grows with it: more hours, broader scope, ownership of the entire social department, and the chance to build a team underneath them. This is the room on the ground floor.

What You’ll Own

Day‑to‑day management of @goodhourmatcha on Instagram + TikTok

Posting cadence — 3‑5 brand posts per week (Reels, Stories, carousels, TikToks)

Editing the founder’s raw content into platform‑ready cuts (he sends voice notes + iPhone clips, you turn them into something that ships)

Community engagement — DMs, comments, replies, building real relationships with our first 120 founders and the broader audience

Weekly analytics + performance reports with suggested adjustments

Sourcing trending audio + cultural moments that align with our brand

Coordinating UGC pipeline with paid + organic creators

Asset repurposing across formats (one creator shoot → multiple posts across platforms)

On‑site presence at local NYC + tri‑state brand events on weekends (typically 1‑2 per month) — capturing content, supporting the team, building community

Where The Founder Stays Hands‑On
Brandon owns the founder voice on his personal channels (Threads, X, his personal IG + TikTok) and all brand strategy decisions. You own everything else.

We work together — but the moat is the founder voice. Your job is to amplify it, not replace it.

Who You Are

Required: 2+ years of direct experience managing social media for a CPG brand — brand‑side, agency‑side, or freelance with named CPG clients. Show us the work, show us the results.

Required: NYC‑based — you can be on the ground at our events and shoots

Required: Available for occasional weekend event attendance (1‑2 per month)

Strong eye for premium aesthetic — your work would feel at home next to Recess, Magic Mind, MUD\WTR, Aesop

Can edit a vertical video into a tight, scroll‑stopping cut without a creative director hovering

Native to IG + TikTok culture but writes with discipline (no overly trendy filler)

Comfortable in a low‑corporate, high‑ownership environment

Available 10‑15 hours per week consistently

The Logistics

Hours: 10‑15 per week, flexible scheduling

Weekend availability: occasional, 1‑2 events per month for on‑site content capture

Compensation: $2,000‑$2,500 per month based on experience

Start date: Mid‑July 2026 (after Drop 001 launches and post‑launch ops settle)

30‑day paid trial period → ongoing engagement if alignment is right

Independent contractor (1099)

The Perks

Free GOOD HOUR gear — Foundation Launch Kits, glass Tumblers, future merch capsule access

Priority access to every future Drop before public release

Free monthly GOOD HOUR matcha subscription

NYC event access — launches, founder dinners, brand activations

Be part of the Drop 001 founding team story — you joined when there were 120 of us

Clear path to full‑time role with ownership of the entire social media department as we scale — building team, owning strategy, growing with the brand

NYC Required · On‑the‑Ground · 10‑15 hrs/week · Start: Mid‑July 2026

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