Media Public Relations Specialist Job at Capwell Communications in New York

Company Description

Capwell is an independent, woman-owned PR boutique for venture-backed life sciences brands. For 16 years we've taken clients from startup to exit. Named Best Boutique PR Agency of the Year, we run almost entirely on referrals, with an average client engagement of seven years. Remote-first.

Role Description

We're hiring a freelance Media Relations Specialist who does one thing exceptionally well: gets clients placed. You chase the story, work every channel, and land the coverage. Contract to start, with room to grow into our in-house media lead.

What you'd do:

Build and segment media lists in Muck Rack, then pitch them

Write pitches that get opened: under 150 words, sharp subject lines, warm and personal

Work every channel that fits: email, LinkedIn, X, cold or warm

Land earned coverage across trade, national, broadcast, local, and creators on Substack, YouTube, and TikTok

Turn clinical data and FDA milestones into stories reporters wants to run

Set up interviews with executives, investigators, and patients

Run conference media, track coverage in Muck Rack, report weekly

To apply

Send 3 to 5 placements you landed in the last year. Who you pitched, the angle, and why it landed.

Qualifications

Scrappy and self-directed. You chase the story without a list handed to you

A real book of earned placements you can show, with the angle and why each landed

Muck Rack fluency and your own system for finding the right reporter

Comfort pitching across email, LinkedIn, and X, not just one channel

Healthcare, medtech, or regulated-industry experience.