Marketing and Communication Manager

Marketing and Communications Manager As Marketing and Communications Manager, you will support the agency by developing, implementing and measuring a comprehensive marketing and communications strategy to increase sales targets, brand visibility, and employee engagement. This role provides day-to-day leadership over the coordination and execution of all facets of internal and external marketing efforts. You will lead a team tasked with messaging, content creation and creative asset development that carry Ross & Yerger's brand. You will also execute internal employee engagement initiatives and develop internal communications channels to support the overall team experience.
Key Responsibilities Brand Voice and External Presence
Steward Ross &Yerger's public-facing brand voice across all channels — digital, social media, print, and in-person
Develop, execute and measure a comprehensive marketing and communications strategy that furthers Ross & Yerger's position in the marketplace and facilitates internal and external communications
Set and monitor quality standards for marketing collateral and brand assets, which include but are not limited to:
Custom presentations, special projects
Press releases, newsletters, white papers, blog posts
Photo, video, and graphic assets; digital marketing content for social media
Sales Enablement
Champion the Sales Enablement function to foster new client acquisition and growth
Maintain a close, trust-based working relationship with Producers and Account Executives; serve as a strategic partner
Oversee the proposal and RFP execution process
Ensure the quality and strategic positioning of all materials
Collaborate with producers to translate their expertise and relationships into differentiated pursuit strategies and compelling written materials
Campaigns and Market Intelligence
Define channel-specific goals and objectives to ensure our message reaches desired audiences effectively
Monitor strategic marketing initiatives and campaign performance, and utilize data to inform future decision-making and resource allocation
Conduct market research to identify new opportunities, audience segments and emerging channels
Events and Internal Engagement
Plan and execute an annual events strategy for both external (prospect and client development) and internal audiences
Exercise creativity with promotional materials and branded "swag" for internal and client-facing events
Partner across the agency to develop programs and experiences that foster connection, recognition and sense of belonging to strengthen internal team experience
Manage internal communications touchpoints, including the agency intranet, monthly organizational calendar, digital signage and other engagement vehicles
Team Leadership
Lead and develop marketing team by setting direction, removing barriers, and elevating the work of others
Provide coaching, feedback, and support to help team members grow in their roles and deliver high-quality work
Prioritize team workload, align resources with agency needs, and ensure projects are completed efficiently
Qualifications
5-7 years of progressive marketing and brand experience
Bachelor's degree in business administration, marketing, communications, or a related field
3+ years of direct people leadership and proven record of working collaboratively across departments
Experience in a variety of industries is preferred; insurance or professional services experience is a plus
Strong knowledge of various marketing and analytics tools, such as Google Analytics, CRM systems (e.g., HubSpot), Canva and content management systems
Familiarity with social media marketing best practices
May be asked to come in early and/or stay late on occasion to help with various projects
Strong written and verbal communication skills; skilled in editorial judgment, including written and designed content, with attention to detail
Strong prioritization, organization, and project management skills ; able to manage multiple priorities across a collaborative stakeholder environment
Note: This job description is not all-inclusive and may be supplemented as business conditions change.