Director, RLT Patient Marketing

Director, Direct To Consumer Marketing

Shape the future of patient engagement in Radioligand Therapy (RLT) by leading impactful direct-to-consumer marketing strategies that elevate the patient experience. Reporting to the VP, Marketing Strategy Lead for RLT, this role will drive insight-based patient marketing campaigns, develop compelling creative concepts and messaging platforms, and partner across the Integrated Marketing Organization to deliver meaningful, patient-centric experiences. The Director will also lead the product patient marketing team and champion best practices that strengthen patient marketing excellence across the enterprise.
This position will be located at East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).
Key Responsibilities:

Work effectively with the Marketing Strategy Lead and the DTC Marketers to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
Work across highly complex brands and provide strategic direction on DTC work to the Marketing Lead
Establish brand-specific DTC domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
Translate in market data signals to actions that lead to behavior change
Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
Define and deliver the brand's DTC integrated plan to achieve the Product Strategy and objectives; define resourcing required and manage the allocated budget for DTC
Drive excellence in developing assets for DTC to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning team
Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
Collaborate with Product Strategy on integrated strategy, plan, and asset(s), as appropriate
Share and embed knowledge on best practices to engage patients and change behavior across the full brand lifecycle and drive behavior change
Essential Requirements:

Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
Minimum of 8 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
Experience in driving high performing brands in highly competitive categories within the US
Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
Transformational leader with strategic experiences to transform the business into next generation engagement
Track record of fostering high performing teams
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Ability to develop and deliver resources/programs/tactics on time, on scope, on budget, with strong financial acumen
Desirable Requirements:

Recent launch experience for oncology, prostate cancer or specialty treatments strongly preferred
Novartis Compensation Summary :
The salary for this position is expected to range between $185,500 and $344,500 per year.
The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.
Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.
US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.