Technical Search Manager

Technical Search Manager

Populus Financial Group is seeking an experienced, data-driven Technical Search Manager to lead and scale technical SEO across a portfolio of multiple financial services brands and websites. This role is responsible for driving technical strategy, execution, and innovation across thousands of pages, ensuring optimal crawlability, indexation, and performance in both traditional and AI-powered search environments.
This individual will bring deep expertise in technical SEO and a forward-thinking approach to Generative Engine Optimization (GEO). The Technical Search Manager will partner closely with IT, product, and marketing teams to deliver scalable solutions, while translating complex data into clear insights and recommendations for executive stakeholders.
The ideal candidate has a proven track record managing technical SEO for large websites, prioritizing high-impact initiatives, and influencing cross-functional teams. Experience supporting new page development, launching new brands, and working within cloud environments such as Azure is a plus. This role will report to the Director of Organic Marketing.
Major responsibilities include developing and leading scalable technical SEO strategies across multiple domains and large page inventories, owning critical technical SEO components including crawlability, indexation, internal linking, site architecture, structured data, and rendering, partnering with web developers to implement improvements related to Core Web Vitals, page speed, mobile performance, and accessibility, conducting comprehensive technical audits and translating findings into actionable, prioritized roadmaps, defining and implementing optimization strategies for AI-powered search experiences, optimizing for answer-first content, entity-based search, and structured data to improve visibility in generative search results, staying current with algorithm updates, SERP evolution, and advancements in AI search, providing technical leadership for local SEO at scale, including location page optimization and schema implementation, supporting integrations with local listing platforms and Apple Business Connect, analyzing large datasets across platforms such as Google Search Console, analytics tools, and enterprise SEO platforms, developing executive-level reporting that clearly communicates performance trends, risks, and opportunities, translating data into actionable insights that influence business and product decisions, overseeing technical optimization across thousands of pages, ensuring consistency, scalability, and quality, partnering with CRO and product teams to execute testing strategies that improve user experience and conversion rates, supporting development and optimization of new page types, site sections, and brand launches, building and managing a technical SEO roadmap aligned with business priorities and impact, serving as the primary SEO stakeholder for technical projects and releases, working closely with developers, product managers, and IT to define requirements and ensure high-quality implementation, creating detailed documentation, tickets, and QA processes for SEO initiatives, managing and mentoring team members, fostering technical growth and accountability, utilizing enterprise SEO tools, leveraging analytics platforms, and working within cloud environments such as Azure.
Key competencies include deep knowledge of technical SEO including site architecture, rendering, structured data, and indexation management, proven experience managing large-scale websites with thousands of pages, strong analytical skills with the ability to interpret complex datasets and provide actionable insights, experience building and presenting executive-level reporting, working knowledge of generative search and emerging AI-driven SEO strategies, ability to evolve strategies in response to changes in search behavior and technology, experience improving Core Web Vitals and site performance, familiarity with CRO methodologies and A/B testing frameworks, ability to manage multiple initiatives and prioritize based on impact and effort, proven ability to work effectively with web developers and product teams, strong communication skills to influence stakeholders at all levels, and experience managing and developing team members.