Internal Director Growth & Loyalty Marketing

This job posting is for our current Maverik team members only. If you are interested in joining our team, we encourage you to keep an eye on our external job postings for opportunities to become part of the Maverik team!

At Maverik, we don't just offer jobs, we offer adventures.
At Maverik, growth is fueled by bold ideas, meaningful customer connections, and experiences that keep guests coming back. As the Director of Growth Marketing & Loyalty, you will lead the strategy and execution behind enterprise marketing initiatives that drive acquisition, engagement, retention, and revenue growth across our business. This role combines data-driven decision making with creative leadership-owning integrated campaigns, loyalty strategy, media investment, and customer insights while partnering across teams to bring ideas to life. If you thrive in a fast-paced environment and are energized by turning strategy into measurable impact, this is an opportunity to shape the future of how customers experience and engage with Maverik.

Why this role matters

This role plays a critical part in accelerating Maverik's growth by creating meaningful customer connections that increase loyalty, engagement, and long-term value. Through data-driven marketing strategies and cross-functional partnership, this leader helps shape how customers experience the Maverik brand while delivering measurable business impact.

Location/Schedule

This role is based at our Salt Lake City Headquarters with a 4-day hybrid in-office schedule.

Position Summary & Day-to-Day Responsibilities

Provides leadership to direct reports, including but not limited to, hiring, training and development.
Develop and execute enterprise-wide marketing campaigns from strategy through implementation, performance analysis, and optimization to drive growth, customer acquisition, and engagement.
Own the marketing calendar, partnering cross-functionally to prioritize initiatives, coordinate campaign timing, and ensure alignment across teams.
Lead loyalty marketing strategy, promotions, and lifecycle engagement programs that increase customer retention, visit frequency, and lifetime value.
Oversee marketing performance measurement, including attribution modeling and marketing mix modeling (MMM), and translate insights into actionable business recommendations.
Direct paid media strategy, media investments, and agency partnerships to maximize campaign effectiveness, financial performance, and return on investment.
Manage social media strategy and execution, ensuring content and engagement efforts support campaign objectives, brand standards, and customer experience goals.
Partner with Category Management and Price Optimization teams to align promotional strategies, pricing actions, and customer offers that drive revenue growth and profitability.
Lead Retail Media Network (RMN) monetization, vendor marketing programs, and apparel marketing initiatives while maintaining brand integrity and delivering incremental revenue opportunities.
Manage the Growth & Loyalty Marketing budget, collaborating with Finance, Customer Experience, analytics, agency, and vendor partners to ensure strategic alignment, operational excellence, and measurable business results.
You'll be a great fit for this adventure if you have 10+ years of progressive experience in growth marketing, loyalty marketing, campaign management, or performance marketing roles.
Demonstrated success leading enterprise marketing campaigns and loyalty programs with measurable business impact.
Strong experience with attribution, MMM, media strategy, and agency management.
Proven ability to manage budgets, analyze performance, and translate insights into action.
Bonus points if you also bring Bachelor's degree in Marketing, Business, or a related field required; advanced degree preferred.
*This is not an all-encompassing list of Leadership Skills, but rather those identified as most essential for success in this position. Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.

Compensation & Benefits
Pay Range : $162,000-$185,000 + DOE and Bonus Opportunities

The above salary range represents a general guideline; however, Maverik considers a number of factors when determining base salary offers, such as the scope and responsibilities of the position and the candidate's experience, education, skills, and current market conditions.

Benefits Include: Full Health, Dental, and Vision Package with company contribution to cost
In-Store and Fuel Discounts
Retirement plan with company match (401K)
Eligible for the annual incentive bonus program
Profit Sharing: When Maverik succeeds, so do you. Team Members are eligible for annual profit sharing-our way of recognizing the important role you play in our success
Comprehensive Paid Time-Off Policy, along with additional perks and benefits