Overview
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad‑free in shuffle mode, and top ad‑free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa‑enabled devices.
Role Summary
We are looking for a creative, analytical and results‑oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music's tiers of service. The role involves building and launching new product marketing initiatives supporting all Amazon Music tiers, working cross‑functionally across Amazon teams, influencing and leading partners, and delivering on project roadmaps.
Key Responsibilities
- Develop and deliver scalable and repeatable strategies and frameworks for product feature launches.
- Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space.
- Oversee strategy, execution, and performance of cross‑channel global marketing plans to build awareness, adoption, and engagement of key features for household devices.
- Partner with product teams to develop roadmaps for features that drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience.
- Provide copywriting guidance.
- Advocate for the optimal customer experience in UX design with product teams.
- Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product.
Basic Qualifications
- 6+ years of professional, non‑internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience communicating results to senior leadership.
- Experience building, executing, and scaling cross‑functional marketing programs.
- Experience leading go‑to‑market for consumer software or hardware product launches.
Preferred Qualifications
- Experience using SQL or other analytical tools for data analysis.
- Experience with customer segmentation, profiling, and targeting.
Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location & Compensation
USA, CA, Culver City – Base salary range: $142,800.00 – $193,200.00 USD annually. Total compensation will include sign‑on payments and restricted stock units (RSUs).
Company & Job ID
Company: Amazon.com Services LLC
Job ID: A