Performance Marketing & Growth Manager (App & Web)

Performance Marketing & Growth Manager

(Astro Coach Ecosystem Mobile App & Online Education Platform)

LOCATION : Remote (India)

EMPLOYMENT TYPE : Full-Time

COMPENSATION : Competitive Fixed Salary + Performance Incentives

Performance incentives based on lead quality, enrollments, revenue growth, and marketing performance.

ABOUT ASTRO COACH ECOSYSTEM
Astro Coach is a fast-growing ecosystem operating at the intersection of astrology, psychology, self‑development, education, and technology.

Our ecosystem includes:

Astro Coach Mobile App helping users understand themselves through astrology, personal growth tools, compatibility analysis, predictions, and transformational programs.

Astro Wisdom Academy a modern education platform focused on astrology, Astro Coaching, psychology, self‑development, and professional certification programs.

Future ecosystem products including community, marketplace, coaching, healing, and relationship‑focused platforms.

Our mission is to transform the way people experience astrology by combining traditional wisdom, psychology, technology, and practical personal development.

We are looking for a Performance Marketing & Growth Manager who can generate high‑quality leads, scale customer acquisition, optimize marketing funnels, and drive growth across both our mobile app and education businesses.

ROLE OVERVIEW
We are looking for a hands‑on performance marketer who can independently plan, launch, optimize, and scale paid advertising campaigns.

The ideal candidate has proven experience generating qualified leads for webinars, consultations, coaching programs, educational products, mobile apps, or high‑ticket services.

This role requires strong expertise in audience targeting, campaign optimization, creative testing, funnel performance analysis, and scaling profitable campaigns.

The primary objective of this role is to generate high‑quality leads at sustainable acquisition costs while continuously improving webinar registrations, attendance rates, app installs, consultations booked, and course enrollments.

KEY RESPONSIBILITIES
Paid Advertising & Customer Acquisition

Plan, launch, and optimize advertising campaigns across Meta, Google, YouTube, and other relevant channels.

Conduct audience research and targeting to identify high‑converting customer segments.

Generate qualified leads for webinars, consultations, workshops, and course enrollments.

Drive app installs and user acquisition campaigns.

Manage campaign budgets efficiently and maximize return on ad spend.

Continuously improve campaign performance through testing and optimization.

Performance Marketing & Funnel Optimization

Manage and optimize the complete marketing funnel from ad click to enrollment.

Improve landing page conversion rates and lead form performance.

Run A/B tests on creatives, offers, messaging, landing pages, and funnels.

Optimize Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).

Develop and manage retargeting campaigns across multiple platforms.

Analyze user behavior and funnel performance to improve conversion rates.

Growth & Analytics

Track and report key marketing metrics and growth KPIs.

Build dashboards and reporting systems for campaign performance.

Identify growth opportunities through data analysis and experimentation.

Work closely with the sales team to improve lead quality and conversion rates.

Support marketing automation and lead nurturing initiatives.

Collaboration

Coordinate with content creators, designers, video editors, and sales teams.

Provide creative direction and campaign insights to improve performance.

Collaborate on webinar launches, product launches, and special campaigns.

IDEAL CANDIDATE PROFILE

4–8+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or Lead Generation.

Proven experience generating leads and revenue through paid advertising campaigns.

Strong hands‑on experience with Meta Ads and Google Ads.

Experience managing advertising budgets and scaling campaigns profitably.

Strong understanding of audience targeting, campaign optimization, and conversion tracking.

Experience with webinar funnels, coaching funnels, course sales funnels, or consultation funnels.

Analytical mindset with strong data‑driven decision‑making skills.

Comfortable using CRM systems and marketing automation tools.

Strong communication and reporting skills.

Self‑driven, proactive, and capable of owning growth targets independently.

PREFERRED EXPERIENCE
Candidates with experience in any of the following will be preferred:

EdTech companies

Coaching and consulting businesses

Webinar‑based sales funnels

Personal development brands

Mobile app growth marketing

Subscription businesses

Wellness, psychology, spirituality, or astrology‑related brands

High‑ticket lead generation

KEY PERFORMANCE INDICATORS (KPIs)

Cost Per Lead (CPL)

Qualified Leads Generated

Webinar Registrations

Webinar Attendance Rate

App Installs

Cost Per Install (CPI)

Lead‑to‑Call Conversion Rate

Call‑to‑Enrollment Conversion Rate

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Monthly Revenue Influenced

Funnel Conversion Rates

FIRST 90‑DAY SUCCESS METRICS
Month 1

Launch and optimize acquisition campaigns.

Establish baseline CPL, CAC, CPI, and ROAS metrics.

Improve landing page and registration conversion rates.

Build reporting systems and dashboards.

Month 2

Scale winning campaigns.

Improve webinar attendance rates.

Improve lead quality and conversion performance.

Implement retargeting and nurturing systems.

Month 3

Create predictable lead‑generation systems.

Reduce acquisition costs.

Increase enrollments and app growth.

Build scalable growth processes for long‑term expansion.

REQUIRED TOOLS & PLATFORMS

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Google Looker Studio

CRM Platforms

Email Marketing Platforms

Marketing Automation Tools

AI Tools (ChatGPT, Claude, Perplexity, Gemini, etc.)

HOW WE WORK

Fast execution and experimentation.

Data‑driven decision‑making.

Strong ownership and accountability.

Heavy use of AI tools and automation.

Focus on measurable business outcomes.

Continuous testing and optimization.

KEY SKILLS

Performance Marketing

Growth Marketing

Lead Generation

Meta Ads

Facebook Ads

Google Ads

YouTube Ads

Webinar Funnels

Mobile App Marketing

User Acquisition

Conversion Optimization

Audience Targeting

Marketing Funnels

Retargeting

Marketing Analytics

Google Analytics

ROAS

CAC

CRM

AI Marketing Tools

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