Google Ads Specialist

Job Description
Job Description

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Role Description **

This is a full-time on-site role for a Google Ads Specialist located in Troy, MI. The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns, conducting keyword research, analyzing performance data, and implementing strategies to improve campaign effectiveness.

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Qualifications **

Google Ads Certification(s) strongly preferred

Keyword Research and Analysis skills

Experience with Google Analytics and Google Ads

REQUIRED

Understanding of SEO principles and best practices

Strong analytical and problem-solving skills

Excellent communication and teamwork abilities

Bachelor's degree in Marketing, Advertising, or related field

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Responsibilities **

Plan, build, and manage high-performing Google Ads campaigns

Conduct keyword research, competitive analysis, and audience targeting to optimize ad delivery

Monitor performance metrics and provide regular reports with actionable insights

Test ad copy, creatives, bidding strategies, and landing pages to increase CTR and conversions

Stay up-to-date on industry trends, platform updates, and best practices

Collaborate with our Salesforce team

Manage campaign budgets, pacing, and bid strategies to ensure maximum efficiency

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Not accepting candidates working for and/or representing Marketing Agencies

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Candidates with no experience working with Google Ads will NOT be considered

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Pay based on experience

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