Marketing Manager

Hotel Julien Dubuque is seeking a Marketing Manager. Responsibilities include, but are not limited to, the following:

Social Media/Public Relations

Grow Hotel Julien Dubuque's social media presence and engagement

Create content that is engaging and compelling while maintaining brand standards

Develop solid content strategies

Draft and distribute press releases as needed

Serve as the media contact for travel writers and reporters

Collaborate with department managers to create strategic plans for promotions and events

Web/Email Marketing

Update website as needed

Design and deploy email marketing campaigns

Grow and update email marketing database

Graphic Design

Design all print and outdoor advertisements

Design collateral including, but not limited to: rack cards, elevator signs, sales kits, menus, signage

Design graphics for website, social media, and email marketing campaigns

Essential Duties

Curate relevant content to reach ideal customers

Create, curate, and manage all published content (image, video, written)

Conduct online advocacy and open stream for cross promotions

Oversee design and content: Facebook, Instagram, TikTok and all other relevant platforms

Monitor trends in Social Media tools, applications, channels, design, and strategy

Monitor best practices to measure the effectiveness of social media campaigns

Analyze, review, and report on effectiveness of campaigns

Answer all guest reviews on Trip Advisor, Yelp, Living Social, Groupon, and Travelzoo

Qualifications

Possess knowledge and experience in traditional marketing

Demonstrate creativity and documented immersion in social media

Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly

Display in-depth knowledge and understanding of Social Media platforms

Must demonstrate excellent writing skills

Display ability to effectively communicate information in written and video format

Collaborate with others and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion

Maintain a working knowledge of SEO including keyword research

Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign

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