Social Media Producer, Instagram - Entertainment Tonight

Social Media Producer, Instagram - Entertainment Tonight

Entertainment Tonight is looking for a Social Media Producer, Instagram to join our social media team. This team plays a vital role in ensuring that ET remains a top pop culture and entertainment news destination on every platform. The right candidate lives and breathes entertainment news. You know the story powering the group chats, you have a point of view on how to tell it and you know exactly how it should look and feel on Instagram. You move fast, write clean and bring a sharp editorial eye to everything you post. The Adobe Creative Suite, specifically Photoshop and Premiere, are tools you reach for without thinking. And when the news cycle shifts

because it always does

you pivot without missing a beat. This is a high-visibility role where your work will help shape the way millions of fans experience Entertainment Tonight every day.
Responsibilities include but not limited to:
Produce 6-10 Instagram posts a day - you'll be responsible for creating graphics, clipping videos and copywriting

with the ability to self-publish without oversight
Independently monitor the entertainment news cycle and pitch story opportunities with high social engagement potential
Write both long-form captions following newswriting best practices and voice-driven, social-first short captions in the ET voice
Work closely with producers, editors, and field teams to align Instagram coverage with ET's on-air & digital storytelling
Maintain an awareness of Instagram trends and best practices in order to produce content that drives the relevancy and newsworthiness of the ET brand
Track and report on our social performance. Provide ongoing insights and strategic recommendations
May include occasional scheduled shifts that require night and weekend work around major events
Basic Qualifications:
A journalism background in a digital newsroom, specifically 4+ years working in social or digital media
Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture and celebrity media
Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts
Experience in news producing, including story selection and journalistic best practices
Proficiency with Photoshop and Premiere or other video editing software
Exceptional news judgment and drive to ensure ET is first and best on social platforms
The ability to multitask and flexibility to re-prioritize duties based on breaking news
Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment
This job is a Los Angeles based hybrid role. The shift will be Monday-Friday, 10-7. Monday, Tuesday & Thursdays will be in-office days in Studio City. Wednesday and Friday will be WFH.