Paid Search Media Strategist at Advance Local in New York, New York

Paid Search Media Strategist

Strengthening and empowering all of the communities we serve.
MV Digital is hiring a Paid Search Media Strategist. This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads - including Search, Performance Max, AI Max, YouTube, and Demand Gen - to meet advertiser objectives. This includes all elements of campaign execution - from proposal research, competitive analysis, bid and budget management, ongoing performance monitoring, optimization, and performance analysis, while balancing Google's AI-driven automation with deliberate campaign controls to maximize performance, efficiency, and client investment. Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.
What you'll be doing:
Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIs
Structure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controls
Maintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded traffic
Develop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clients
Implement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goals
Feed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layering
Monitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changes
Implement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced Conversions
Conduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignment
Build performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly)
Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investment
Translate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholders
Stay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the team
Our ideal candidate will have the following:
Bachelor's degree in marketing, business, communications, or related area or equivalent experience
Minimum 1 year's relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaigns
Active Google Ads certifications required: Search and GA4; Microsoft Advertising preferred
Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus
Hands-on experience with YouTube, Demand Gen and Performance Max campaign types required
Experience managing multiple clients across varied industries and budgets simultaneously
Demonstrated experience with Higher Education, Advocacy and/or B2B clients preferred
Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting
Strong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reporting
Familiarity with Display/Video and paid social campaigns a plus
Exceptional organizational and time management skills; thrives managing multiple priorities in a fast-paced environment
Clear communicator able to translate complex PPC strategy for non-technical stakeholders
Proactive, adaptable, and current on evolving platform capabilities and automation best practices