VP of Commerical Strategy

RAM Hotels – a dynamic, thriving, innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have quietly and steadfastly taken our place as a leader in the hospitality industry of corporate America, while serving some of the most well‑known midscale hotel brands in key markets throughout the Alabama and Georgia region. We strive to meet our guests’ demands while continuously changing the perception of the hospitality industry. When you join RAM Hotels, you do more than simply switch companies to advance your career – you become part of the RAM Hotels family!

The VP of Commercial Strategy (VPC) is responsible for leading business growth and top‑line revenue optimization across the entire portfolio of hotels, bridging the gap between sales, marketing, and finance to ensure predictable revenue and strategic market expansion. The VPC partners with the sales team to support overall deal management, structuring, pricing, financial modeling and analysis, and negotiates complex agreements and builds strategic relationships with key corporate clients or institutional partners. The VP of Commercial Strategy collaborates with executives in finance, marketing, and revenue management to translate high‑level strategies into executable commercial plans that drive revenue generation and market positioning through comprehensive strategic planning.

Responsibilities

Provide business, pricing, and support to Sales for complex and/or nonstandard transactions.

Serve as a trusted advisor to the field on pricing, margins, deal structure, and business terms.

Develop and implement holistic commercial strategies that integrate sales, revenue management, and marketing efforts to achieve comprehensive revenue targets and market share growth across the portfolio of hotels.

Provide a hands‑on approach to complex situations or escalations and work across departments to provide a resolution while maximizing revenue and bookings.

Ensure that complex transactions are operationalized and communicated to all relevant parties to provide visibility and awareness.

Partner with the Revenue Management team to provide analysis around trends in customer requests and pricing.

Represent the company at industry conferences, strategic networking events, and leadership forums to enhance brand visibility and generate innovative business opportunities.

Promote the company by demonstrating a top‑knock attitude toward our customers, which includes our guests, team members, vendors, and brand partners.

Partner with ownership on high‑impact initiatives such as renovations and repositioning the portfolio to redefine our market position, brand identity, and target audience to maximize RevPAR, ADR, and overall ROI.

Deliver executive‑level reporting and insights, including portfolio performance reviews, variance analysis, and forward‑looking projections.

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