Director, Advertising Operations

Overview
Targeted Victory is seeking an Advertising Operations Director to join our Advertising team. This role is responsible for overseeing the successful execution of advertising campaigns across traditional and digital media channels, ensuring campaigns are launched accurately, delivered efficiently, and supported by strong quality assurance, reporting, media buying, and vendor management practices.

This individual will report directly to the Advertising Managing Director and will lead day‑to‑day campaign operations, workflow management, team coordination, and media activation while partnering closely with department leadership to execute strategic priorities and drive operational excellence across the department.

This is a hands‑on leadership role requiring active involvement in campaign setup, trafficking, media buying, QA, troubleshooting, vendor management, and reporting. The ideal candidate will provide strong operational leadership that enables the Managing Director to focus on strategic initiatives, business development, and department growth. Applicants must be able to work in person at our Arlington, VA office.

Responsibilities
Advertising Operations

Manage day‑to‑day advertising operations across active client campaigns, including campaign setup, trafficking, quality assurance, launch, pacing, optimization support, and reporting workflows

Ensure operational excellence, campaign delivery standards, and best practices across all media channels

Identify operational risks and proactively troubleshoot and resolve platform, tracking, pacing, reporting, and other campaign‑related issues

Monitor campaign performance and execution to ensure accurate delivery, efficiency, and client success

Media Buying & Campaign Execution

Support media buying and execution efforts across traditional and digital channels, managing campaigns across multiple advertising platforms

Monitor budget pacing and delivery performance, inventory sourcing, and media activation efforts to ensure campaigns are executed efficiently and effectively from activation through delivery

Assist with audience strategy implementation and campaign deployment

Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations

Vendor Management

Maintain relationships with media vendors, publishers, platform partners, and data providers, coordinating communications and issue resolution as needed

Evaluate new media opportunities and inventory sources

Assist with pricing, inventory, media execution discussions, and the management of vendor agreements and partnerships

Quality Assurance & Reporting

Own campaign QA processes and launch readiness reviews, including pre‑launch and post‑launch quality assurance

Ensure tracking, attribution, reporting, and campaign settings are implemented accurately

Conduct pre‑launch and post‑launch quality assurance reviews

Monitor campaign delivery and performance trends, and support development of reporting frameworks and operational dashboards

Team Support & Workflow Management

Assist with workload management and project prioritization

Support onboarding and training initiatives

Promote adherence to operational standards and best practice while serving as an in‑office resource for advertising team members

Partner with leadership to improve operational efficiency and scalability

Qualifications
Required Qualifications

5+ years of experience in advertising operations, campaign management, media buying, or related advertising functions

Demonstrated experience executing campaigns across both traditional and digital advertising channels, including campaign trafficking, media buying, reporting, measurement, quality assurance, and optimization workflows

Hands‑on experience managing campaigns directly within advertising platforms

Experience executing: Private Marketplace (PMP) Deals, Programmatic Guaranteed (PG) Deals, Preferred Deals, and Direct Publisher Activations

Experience working with media vendors, publishers, and platform partners

Strong organizational, analytical, problem‑solving, communication and project management skills, with the ability to manage multiple campaigns and competing priorities simultaneously

Ability to work from the office on a regular basis and serve as an in‑person operational resource for the advertising team

Required Platform & Media Experience
Candidates must demonstrate proficiency in campaign setup, trafficking, quality assurance, reporting, media activation, and troubleshooting across multiple advertising platforms and media channels.

Digital Advertising Platforms:

Campaign Manager 360 (CM360), Google Ads and YouTube, Meta, LinkedIn, Reddit, Pinterest, TikTok, Nextdoor, Rumble, X, and other emerging advertising platforms, Multiple Demand Side Platforms (DSPs)

Programmatic & Digital Media:

Display, Native, Video, Audio, Mobile, and Connected TV (CTV) buying environments, Programmatic Marketplace (PMP), Programmatic Guaranteed (PG), and Preferred Deals.

Traditional & Offline Media:

Broadcast and Cable Television, OTT, and Streaming Video, Terrestrial Radio and Streaming Audio, Print, Out‑of‑Home (OOH), Digital Out‑of‑Home (DOOH), Billboard Advertising, Sponsorships and Custom Media Integrations

Media Buying & Vendor Management:

Direct Publisher Relationships, Audience and Data Partnerships, Vendor Negotiations, and Rate Management

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