Posting Details
- Posting Number:
- Position Title: Executive Director of Marketing
- Position Type: Regular full-time (Staff Position)
- Department: Public Affairs & Marketing
- Posting Date: 03/09/2026
- Open Until Filled: Yes
- Salary: $100,000
Position Summary
The Executive Director of Marketing leads the execution of integrated, data-driven marketing strategies that support the College’s goals for enrollment growth, revenue generation, and community impact. Working closely with the College’s marketing agency, the Director oversees digital and traditional campaigns, website strategy, advertising, and the production of targeted marketing materials. This position manages and inspires a high-performing marketing team, ensures efficient processes, and maintains best-practice standards, in addition to managing budgets, vendors, and web operations. This is an in‑person position; after one month of employment the role is eligible for one remote workday per week, typically on Mondays.
Essential Job Duties and Responsibilities
- In collaboration with the College’s third‑party marketing agency (OHO), direct integrated marketing plans and drive marketing strategies to meet college goals of increasing enrollment and revenue across all college divisions and functional areas and position the college as a market leader in the communities it serves.
- Employ a range of cost-effective, targeted, measurable and appropriately integrated marketing programs and tools to achieve institutional goals. These may include web and digital media, direct mail, advertising, database management, events, displays brochures, flyers and other relevant material.
- Edit materials in accordance with specific customer or market requirements.
- Measure and evaluate marketing efforts and prioritize investments, providing reports and recommendations to the Chief Marketing and Communications Officer.
- Direct the planning and development of College advertising, including content, design, editing, distribution and evaluation.
- Direct, lead and inspire an exceptional marketing team by setting high standards and demanding superior customer service. Lead marketing processes ensuring efficiency and effectiveness.
- Manage daily activities with marketing agencies and vendors.
- Plan and administer the college marketing budget.
- Direct the management and maintenance of the College website, ensuring content accuracy, user experience, accessibility compliance, and alignment with branding and engagement goals. Provide direction and supervision to web staff.
- Remain current on industry trends related to marketing, search engine optimization and management, advertising, email, text, banners, landing pages, linking strategies, tracking tools, social media, geo‑fencing, and other emerging approaches.
- Develop documented processes and procedures, as well as best practice institutional marketing standards.
- Contribute to the development and implementation of the college’s strategic planning goals, mission and vision/values.
- Keep the Chief Marketing and Communications Officer apprised of all communications and strategies efficiently and effectively, on an ongoing basis.
- Regular attendance on campus is required for this position.
- Utilize technology, including AI‑enabled tools and software where appropriate, to support the effective performance of assigned duties, enhance productivity, improve communication and information management, support decision‑making, and other responsibilities, while ensuring compliance with confidentiality requirements, institutional policies, procedures, and applicable regulations.
- Other duties as assigned.
Minimum Qualifications
• Bachelor’s degree in Business, Communications, Marketing or Advertising. Master’s degree preferred. • Equivalent of ten (10) years’ of progressively responsible marketing work experience. • Equivalent of five (5) years’ successful management experience, including leading and supporting a results‑driven team (in a related field is preferred). • Demonstrated exceptional vision, creativity and skill in marketing, broad-based experience in all facets of marketing and web including strategic planning, market research, program/product planning, promotions, customer relations, creative development, marketing communications and social media and digital communications. • Proven management experience with the ability to plan, design and lead others in the development of marketing initiatives; project management experience, with the ability to manage multiple projects and programs on time and within budget. • Initiates research, learning and incorporation of new or improved marketing methods and techniques. • Works collaboratively with college leadership including instructional, student services and college advancement areas. • Strong interpersonal skills and leadership abilities. • Uses workplace technology relevant to the position, including the capacity to learn and appropriately leverage emerging AI‑supported tools; assesses accuracy and reliability of AI‑generated content, maintains confidentiality and applies sound judgment and ethical practices in the use of technology. • Exceptional verbal, written and presentation skills.
Preferred Qualifications
No specific preferred qualifications listed.
Salary
$100,000
Equal Opportunity Employer Statement
Washtenaw Community College does not discriminate on the basis of religion, race, color, national origin, age, sex, height, weight, marital status, disability, veteran status, or any other protected status as provided for and to the extent required by federal and state statutes. Nor does the college discriminate on the basis of sexual orientation, gender identity or gender expression. Notice of Nondiscrimination and Other Compliance Statements available upon request.
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