Overview
BayCare is one of the largest employers in the Tampa Bay area, with a network of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote trust, dignity, respect, responsibility and clinical excellence.
Position Details
- Location: Clearwater, FL (Hybrid)
- Status: Full Time, Salaried
- Shift Hours: 8:00 AM – 4:00 PM
The Manager System Communications
- Manages external traditional media and public relations efforts, including providing guidance, management and support in issue management, Public Relations strategy and media engagement for the System and individual entities.
- Works with matrix reporting and collaborates with other managers and the Communications Team to triage situations and provide support on emerging external demands.
- Plays a key role in proactive external messaging and storytelling to support market share, brand awareness and high-quality health care delivery.
- Implements external-facing traditional communications policies and programs with Market, Service Line and other system leaders, coordinating with the System Communications Manager and the Communications Social Media Manager to develop and maintain public interest, the system’s reputation, and goodwill toward the system.
- Manages executive training efforts. Oversees Communications Coordinators and Strategists and supports matrix reporting as needed for maximum team impact and best practices for communications amplification.
- Collaborates with Marketing, Digital Marketing, and Social Media teams to integrate data-driven communications and multi-channel outreach aligned with the enterprise’s strategic direction.
- Ensures compliance with Health Insurance Portability and Accountability Act (HIPAA) and alignment with government relations priorities.
Minimum Qualifications
Education
- Bachelor’s degree in Communications or a related field
Preferred Education
- Master’s degree in Communications or a related field
Experience
- Minimum of 7 years of experience in one of the following areas:
- Public Relations
- Journalism
- Communications
Preferred Experience
- 3 years of experience in a healthcare-related field
Benefits
BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work.
Values and Leadership Competencies
- BayCare Values: Demonstrate a consistent commitment to BayCare Health System’s core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.
- Communication: Communicates clearly, authentically, and transparently to meet the needs of others and ensure messages are understood.
- Emotional Intelligence: Demonstrates self-awareness and manages one’s emotions; recognizes and responds constructively to others’ emotions and builds meaningful relationships.
- Talent and Team Development: Develops team members and teams by empowering them, setting clear expectations, providing learning opportunities, and supporting ongoing growth.
- Change Champion: Promotes change, continuous improvement, adaptability, and innovation to enhance performance.
- Collaboration: Shares responsibility, communicates openly, and solves problems collaboratively to achieve mutually beneficial solutions.
- Results Driven: Takes ownership of outcomes by setting clear, measurable goals and aligning team efforts.
- Inclusion and Belonging: Creates an inclusive environment that values all perspectives and fosters belonging.
Equal Opportunity Employer Veterans/Disabled
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