Senior Vice President of Marketing & Lifestyle, Luxury Residential
About the Company
One of the most respected luxury residential development organizations in the country.
Industry
Real Estate
Type
Privately Held
About the Role
The Company is seeking a Senior Vice President of Marketing and Lifestyle for its luxury residential division. This executive will play a pivotal role in shaping the future of the organization, with a focus on influencing business decisions, challenging conventional thinking, and anticipating shifts in luxury buyer behavior. The ideal candidate will understand that today's affluent buyer is not just purchasing real estate, but investing in an experience, a lifestyle, and a brand. Responsibilities include guiding brand strategy, customer engagement, and market differentiation, and the successful candidate will be expected to bring a unique blend of strategic vision, business acumen, creativity, market awareness, and leadership to the role.
Experience in luxury residential development, branded residences, luxury hospitality, destination clubs, private membership organizations, lifestyle brands, or other premium consumer-facing sectors is highly desirable. This is a strategic and innovative leadership position that requires a candidate who is not interested in maintaining the status quo, but is instead committed to further elevating the organization's already exceptional platform. The role demands a leader who can create differentiation, relevance, loyalty, and long-term value through exceptional marketing that extends far beyond traditional campaigns and promotions. The Senior Vice President will be at the forefront of the company's growth and evolution, and will be instrumental in the deliberate investment in executive marketing leadership.
Functions
- Marketing