Production Solutions, Marketing Communications Advisor

Do you want to be part of our Brand & External Communications team?

Are you looking for a new challenge?

Partner with the best

As a Production Solutions, Marketing Communications Advisor, you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE's priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE's positioning, and strengthen commercial readiness. You will translate complex OFSE technologies into compelling value propositions and partner with COE and regional teams to deliver high-impact integrated campaigns that elevate OFSE's external profile and commercial impact.

Responsibilities

Partner with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities

Provide strategic counsel on customer and audience‑led best practices to evolve marketing and communications activities

Support campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams

Translate segment growth priorities into integrated multichannel campaigns (ABM, nurture, paid media, digital, webinars/events)

Lead go‑to‑market planning for product and solution launches in partnership with COE teams

Develop differentiated value propositions, messaging frameworks, and competitive narratives

Build buyer personas and end‑to‑end buyer journeys with product management and technology teams

Develop campaign briefs and orchestrate delivery with BMEC COE and regional teams

Ensure alignment between campaign messaging, PL priorities, and enterprise narrative

Partner with COE on testing, optimization, and data‑driven improvements

Define, maintain, and activate the OFSE external narrative aligned with enterprise brand strategy

Support PR COE with insights and content for media, trade outlets, and industry influencers

Develop proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)

Support case studies, customer references, thought leadership, and signature OFSE stories

Support segment‑specific issues/crisis communication; shape executive visibility for segment leaders with COE

Establish KPIs for campaigns, content, and communications (MQL/SQL, SOV, sentiment, engagement)

Leverage COE dashboards to track ROI, attribution, and pipeline impact

Analyze content performance, launch effectiveness, message recall, and enablement adoption

Provide insights to refine value propositions, GTM plans, and communication strategies

Ensure consistency of brand, tone, and messaging across all content and campaigns

Partner with COE content, marketing, and creative teams to manage editorial calendars and content quality

Maintain governance processes for asset creation, creative reviews, and content prioritization

Requirements

Hold a Bachelor's degree in marketing, business, or a related field

Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment

Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred)

Understand B2B value chains and client drivers

Demonstrate experience managing marketing projects, marketing technology systems, and analytics

Strong storytelling and communication skills

Ability to coordinate multiple projects and manage multiple stakeholders

Show flexibility, willingness to learn, and the ability to drive alignment across teams

This role is in general hours (8AM - 5PM)

Benefits

Contemporary work‑life balance policies and wellbeing activities

Comprehensive private medical care options

Safety net of life insurance and disability programs

Tailored financial programs

Additional elective or voluntary benefits

Access to Company‑sponsored health & welfare programs, including the Thrift Plan (401k)

Eligibility for bonuses subject to terms of applicable benefit plans or policies

Other benefits details can be found here

The Baker Hughes internal title for this role is: Communications Advisor - Comm Business Partner.

About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward—making it safer, cleaner and more efficient for people and the planet.

Join us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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