Strategist, Ad Operations (2026 Cycle)

Strategist, Ad Operations (2026 Cycle)
Hybrid NY or DC, or Remote

Role
Assemble is a leading political and public affairs firm that partners with companies, coalitions, and associations across financial services, energy, sports and entertainment, technology, labor, and healthcare.

The Strategist, Ad Operations is a cycle-dedicated role running through December 2026, responsible for the technical setup, launch, and day-to-day operational management of paid media campaigns across digital platforms (Google, Meta, programmatic DSPs, CTV, paid social, and more). This role is the operational backbone of our paid media practice owning ad account hygiene, campaign trafficking, budget pacing, performance reporting, and optimization recommendations. You'll work closely with strategists and planners to translate media plans into live, well-executed campaigns that deliver against client KPIs.

Responsibilities
Day-to-day

Set up and onboard new ad accounts across platforms, including billing, access, pixel/tag implementation, and conversion tracking

Traffic and launch campaigns across Google, Meta, programmatic DSPs (StackAdapt, The Trade Desk, Nexxen, etc.), and emerging platforms

Monitor pacing daily and flag under- or over-delivery against budget and flight dates

Pull performance data and help build client-facing reports and dashboards

Recommend and implement optimizations based on performance trends

Partner with strategists on campaign QA before launch

Maintain our organized procedure of checklists, naming conventions, and campaign assets

Campaign Setup & Trafficking

Build out new ad accounts and ensure clean account structures from day one

Implement tracking pixels, conversion events, and UTM frameworks

Traffic creative assets using our ad server (Innovid/Flashtalking) and launch campaigns according to media plan specs

QA campaign builds before launch targeting, budgets, flight dates, creative, tracking

Reporting & Analysis

Build and maintain reporting templates in Google Sheets and Looker Studio

Pull and synthesize performance data into clear, client-ready reports

Surface insights, trends, and anomalies to strategists and account leads

Translate raw data into actionable recommendations

Developing competitive analysis reports

Budget Management & Pacing

Track spend daily across platforms and campaigns

Flag pacing risks early and recommend reallocations

Reconcile platform spend against media plans and client budgets

Optimization

Monitor campaign performance and propose optimizations to bidding, targeting, creative rotation, and budget allocation

Implement approved optimizations quickly and document changes

Support A/B testing across creative, audiences, and placements

Qualifications
Required

24+ years of hands‑on digital advertising experience, with significant time in campaign trafficking, ad ops, or paid media management

Strong proficiency with Google Ads Manager, Meta Ads Manager, and at least one programmatic DSP (StackAdapt, Nexxen, The Trade Desk, or similar)

Experience setting up new ad accounts, implementing tracking, and managing tag deployment (Google Tag Manager a plus)

Strong proficiency in Google Sheets, including pivot tables, lookups, and formula‑driven reporting

Demonstrated ability to manage multiple campaigns and budgets simultaneously without dropping details

Clear written communication and responsiveness over email and Slack

Preferred

Experience with political, advocacy, or issue-based advertising

Familiarity with Looker Studio, Datorama, or other reporting/BI tools

Experience with political tools (ActBlue, NGPVAN, Action Network)

Familiarity with creative unit types across various platforms

Experience with disclaimer requirements and political ad compliance across platforms

Compensation
Base Salary Range: $65,000-$75,000

Benefits: Assemble offers a wide range of progressive benefits, including:

100% company-paid medical, dental, and vision insurance

401(k) program with an employer match

Flexible vacation and time off policy

Monthly phone reimbursement

Unlimited sick time

12 weeks of paid parental leave

Health and wellness reimbursement

Flexible Spending Account (FSA)

Childcare stipend for work travel

Location
Hybrid role in Washington D.C. or New York City. Remote available for the right candidate.

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