Associate Brand Manager

Silk or Lace is a marketplace for handcrafted, 100% Remy human hair wigs and hair toppers for women experiencing hair loss. We serve women at every stage and cause of hair loss from postpartum, chemotherapy, autoimmune conditions, genetics, and beyond.

Founded by Suran Yoo from her own hair loss journey, we've spent six years building something the industry was missing: a shopping experience that leads with empathy and expertise, not overwhelm. We've been featured in INC Magazine, D CEO, PopSugar, NBC Dallas, and WFAA and we're just getting started.

Our office is in Plano, Texas, and we serve clients worldwide. Find our community at www.silkorlace.com or on social @silkorlace.

About the Position
We're looking for a sharp, self-directed Brand Associate to own our in-house line, the Silk or Lace Collection end to end. This is a hands‑on role at a small, fast‑moving company, which means you'll touch everything from campaign strategy to inventory management to content creation. If you thrive in environments where no two days look the same and you care deeply about the customer on the other end of your work, this role is for you.

Reports to
CEO

What You’ll Own

Lead all Silk or Lace Collection projects, serving as the internal point person for the product line

Plan and execute product drop campaigns from concept through post-launch reporting

Manage inventory ordering and forecasting for all SLC wigs and hair toppers

Oversee product listings end to end, including coordinating product shoots

Collaborate with the campaign manager on affiliate partnerships, gifting, and in-person pop-up activations

Create content for social media and the website specific to the Silk or Lace Collection

Track analytics and establish performance benchmarks for the product line

Contribute to the R&D pipeline with product feedback and market insights

Support general business operations as needed including order fulfillment, client consultations, and hair piece processing and styling

What You Bring

Proven ability to create compelling content and communicate to an audience online

Experience building and managing project plans with multiple dependencies, including budget tracking

Strong organizational skills and comfort managing competing priorities under pressure

Sharp analytical skills (you know how to read data and act on it)

Empathy-first approach to customer and community interaction

Flexibility and composure when plans shift in real time

Qualifications

Bachelor's degree or equivalent experience in Marketing, Business, or a related field

1–2+ years of experience in a consumer brand or e‑commerce environment preferred

$45,000–$60,000 base salary, based with experience

Health insurance

401(k) with matching

Paid time off

Employee discount on Silk or Lace products

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