Social Media Manager

About the Role

MariMed is seeking a dynamic and strategic

Social Media Manager

to lead and elevate our social presence across a growing portfolio of brands, Thrive Dispensary retail locations, and corporate channels.
This role sits at the intersection of content creation, community building, and growth marketing. You’ll develop and execute social strategies across organic and paid channels—driving engagement, building brand loyalty, and contributing directly to revenue growth.
You’ll also shape MariMed’s corporate voice on LinkedIn and X, helping position the company through thought leadership, culture storytelling, and brand reputation.
Reporting to the Chief Communications Officer, this is a hands-on, high-visibility role where you’ll partner cross-functionally and turn insights into impactful content—and followers into customers.
What You’ll Do

Own and execute social media strategy across brands and retail locations
Align channel strategies with product launches and business goals
Manage editorial calendars in partnership with Brand and Retail Marketing
Identify platform opportunities and emerging trends Content Creation (Organic)
Create and publish content across Instagram, Facebook, LinkedIn, and more
Produce short-form video, static posts, Stories, and event-driven content
Capture live content at events, activations, and retail locations
Ensure content aligns with each brand’s voice
Community & Corporate Social

Build engaged communities and drive customer acquisition through social
Own MariMed’s LinkedIn and X presence
Develop thought leadership and culture content aligned with executive priorities
Performance & Insights

Track performance, generate insights, and continuously optimize strategies based on data
Why This Role Matters

This is a high-impact role at a pivotal growth stage. You’ll shape how our brands show up in culture, build community at scale, and directly influence business performance across both organic and paid channels.
What We’re Looking For

5+ years of experience, including ownership of social strategy across multiple brands or a brand portfolio
Experience managing social across multiple brands preferred
Strong content creation skills, especially short-form video
Experience in regulated industries (cannabis, alcohol, wellness, etc.) is a plus
Proven ability to develop strategy—not just execute
Strong collaboration skills across marketing, brand, and communications teams
Data-driven mindset with a balance of creativity and analytical thinking
Willingness to attend in-person events as needed

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