Content Marketing Specialist

At TruBlue Technologies, we engineer industry-leading solutions that empower both adventure seekers and professionals to perform confidently at height. Our cutting-edge magnetic braking technology and precision-engineered products redefine safety-at-height, ensuring seamless, repeatable performance in even the most demanding environments.

From climbing gyms and adventure parks to training facilities and dropped-object prevention, TruBlue Technologies provides reliable, innovative safety solutions that empower users to push limits while trusting in the highest safety standards.

TruBlue Technologies - The Height of Safety.

POSITION SUMMARY
The Content Marketing Specialist is responsible for creating and managing content that supports awareness, engagement, lead generation, and brand growth across TruBlue Technologies’ Professional Safety and Adventure businesses.

This role will primarily support Professional Safety while also contributing to key Adventure initiatives. Responsibilities include social media execution, video production, photography, and content creation. The position also provides coordination support for marketing campaigns, product launches, events, and other core initiatives.

The ideal candidate is a creative storyteller, skilled content creator, and highly organized team player who can develop a strong understanding of Professional Safety customer segments, applications, terminology, and value propositions.

While business needs may vary, this role is expected to focus approximately 75% on Professional Safety and 25% on Adventure.

CORE RESPONSIBILITIES
Content Creation & Storytelling

Create engaging content that supports marketing campaigns, product launches, customer engagement, and brand awareness initiatives, with particular emphasis on Professional Safety industries, applications, and customer use cases.

Develop content including: Short-form video, Photography, Customer success stories, Product demonstrations, Educational content, R&D and innovation content, Manufacturing and behind-the-scenes content, Event coverage

Conduct customer, employee, partner, and stakeholder interviews to support content development.

Collaborate with Campaign Marketing Managers to develop content that aligns with campaign objectives and audience needs.

Repurpose content across social media, email, website, sales enablement, presentations, and other marketing channels.

Maintain an organized library of marketing assets, photos, videos, and supporting content.

Video Content Production

Capture photo and video content at trade shows, customer sites, training facilities, manufacturing operations, and company events, including occasional travel for on-location content capture.

Produce short-form video content for Instagram, Facebook, YouTube, LinkedIn and other digital channels.

Edit video content optimized for social media, email marketing, website use, paid media, and sales enablement.

Support development of customer testimonials, case studies, training demonstrations, and product-focused video content.

Work with external creative partners when additional production support is required.

Help establish repeatable processes for content capture and content production across the organization.

Social Media Management

Own day-to-day execution of TruBlue Technologies' social media channels.

Develop and manage social media content calendars across Professional Safety and Adventure brands.

Write social media copy, captions, and supporting content.

Coordinate content reviews and approvals with internal stakeholders.

Monitor channel performance and identify opportunities to improve engagement, reach, and audience growth.

Support community engagement and audience interaction across social channels.

Assist with paid social initiatives through content creation and campaign asset development.

Support employee advocacy and social selling initiatives.

Marketing Project Coordination

Assist the Marketing team with project tracking and execution.

Maintain marketing calendars, timelines, launch schedules, and action-item trackers.

Coordinate content requests and asset collection from internal stakeholders.

Help organize recurring marketing meetings and follow-up actions.

Support execution of product launches, campaign rollouts, website updates, and sales enablement initiatives.

Help identify bottlenecks, risks, and overdue deliverables that may impact marketing execution.

Support basic campaign setup, reporting, and marketing administration activities as needed.

Event Marketing Support

Support trade show and event planning activities.

Coordinate marketing materials, signage, giveaways, and promotional assets.

Support photo and video content capture during events.

Help organize logistics related to shipping, event assets, and marketing materials.

Repurpose event content for ongoing campaign and social media use.

REQUIRED QUALIFICATIONS

4+ years of experience in content marketing, social media marketing, digital marketing, communications, or a related field.

Strong writing, editing, and storytelling skills.

Experience creating content for LinkedIn, Meta, YouTube, and other social media platforms.

Experience capturing and editing short-form video content.

Experience with photography and basic video production.

Ability and willingness to travel occasionally for customer site visits, trade shows, training facilities, product demonstrations, and other content capture opportunities.

Strong organizational and project coordination skills.

Ability to manage multiple priorities and deadlines simultaneously.

Strong attention to detail and follow-through.

Self-starter who can operate independently while collaborating effectively across teams.

PREFERRED QUALIFICATIONS

Experience in B2B marketing.

Experience in industrial, manufacturing, technology, safety, or outdoor recreation industries.

Experience with Adobe Creative Suite, Premiere Pro, Canva, or similar content creation tools.

Experience supporting paid social campaigns.

Familiarity with CRM systems, marketing automation platforms, and website content management systems.

Experience supporting trade shows and field marketing programs.

Experience working with project management platforms such as Asana, Teamwork, or similar tools.

BENEFITS

Competitive salary and performance-based incentives.

Health, dental, vision, and retirement benefits.

Hybrid workplace flexibility.

Professional growth and development opportunities.

Collaborative and supportive team culture.

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