Senior Integrated Marketing Manager (B2B Technology)

We are seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to our next level of growth and expansion.

Responsibilities

This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions

You will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership

As the owner of campaign delivery, you will translate approved narratives into high-impact campaigns across owned and adjacent channels

You will partner with product marketers and subject-matter experts to ensure campaigns launch on time, reach the right audiences, and deliver measurable engagement

Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas

Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification

Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches

Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities

Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch

Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials

Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization

Manage campaign operations with consistency across channels, regions, and stakeholder groups

Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency

Duration: 6-month consulting role, with potential to extend

Qualifications

8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field

Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels

Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email

Strong background in marketing to enterprise-level audiences

Experience in B2B technology categories where market education and awareness are more important than immediate demand capture

Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once

The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment

Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products

Background in financial services, payments, fintech, or another regulated industry

Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions

Experience supporting global or regional campaign execution in a large organization

Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation

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