Graduate Marketing Manager

Overview
The University of Indianapolis is seeking applicants for a Marketing Manager. This is a full-time, exempt staff position. The role is an integral member of the University Marketing team, managing integrated marketing and communications strategies for various academic departments and graduate recruitment. The position liaises with representatives from Schools/Departments/Colleges within the University, as well as the Office of Admissions to support enrollment goals. The successful candidate develops, implements, and monitors marketing and communications strategies to engage external and internal audiences. Experience in planning and project management, integrated marketing communications, persuasive writing and content development, developing digital marketing campaigns, and using CRMs (Slate preferred) is required, with collaboration to influence audiences alongside university leadership, directors, and faculty.

Responsibilities

Serve as the marketing communications lead for graduate enrollment marketing for various campus departments; develop strategies and oversee execution of proactive plans, implementation schedules, and communication tools to support departmental enrollment goals and strategic priorities.

Develop comprehensive marketing plans to support client activities and objectives, including marketing campaigns, digital marketing strategy, email and print marketing campaigns, or internal communications plans.

Oversee multi-component deliverables through project plans and communications across all parties involved, including building campaigns in CRM and digital platforms (e.g., Meta, Google, and other digital media).

Create project estimates, plans, and timelines; assess deliverables and resource needs and discuss impact with team leads.

Manage client expectations when scoping and executing project plans and deliverables.

Maintain productive working relationships with creative staff, university and contracted vendors to ensure projects are completed on time and within budget.

Track campaign performance and report data to team and clients.

Coordinate project teams and external resources to ensure clarity of University positioning and branding, consistency of messaging, and effective production of multi-platform content.

Understand website management to support the Marketing and Communications team and client/university content updates. Experience with content management systems is preferred (e.g., Cascade CMS, WordPress).

Develop content and copy for client account materials, including posters, mailers, emails, and newsletters.

Coordinate with internal and external resources to develop, launch, and monitor engaging content related to client strategies.

Attend various university functions outside of normal hours when needed (e.g., Commencement, Homecoming).

Cultivate social media content and web content as part of a communications strategy.

Collect requirements and define core functionality for deliverables.

Track and manage projects using project management software.

Collaborate with the Creative Team and Content Strategy Team to ensure design and creative work meet expectations and goals of internal and external clients.

Multi-task, prioritize, and meet deadlines in a fast-paced environment.

Other duties as required or assigned.

Qualifications

Bachelor’s Degree, or equivalent experience, in Marketing, Public Relations, Communications or related field.

3+ years of experience in integrated marketing and communications.

Demonstrated experience managing multi-platform integrated marketing and communications message development and distribution.

Experience developing email marketing campaigns with CRMs; Slate experience preferred.

Demonstrated project management experience, working with creative teams; ability to conceptualize, develop, and produce content for multiple communications channels, including analysis and reporting to strengthen brand and reputation.

Experience building campaigns and ads in Meta and Google.

Proficiency in Associated Press style writing and editing; strong spelling, punctuation, and grammar skills.

Ability to plan, organize, and coordinate work independently, with demonstrated ability to work as part of a team toward organizational objectives.

Evidence of superior oral and written communication skills.

Evidence of success working effectively with diverse constituencies and in a team environment.

Higher education experience is preferred.

Supervisory Responsibilities

Will work collaboratively with University Communications and Marketing and other University department teams.

Essential Functions

Lead marketing communications for graduate enrollment marketing across campus departments; develop strategies and oversee execution of proactive plans and tools to support enrollment goals and priorities.

Develop comprehensive marketing plans including campaigns, digital strategy, email and print marketing, or internal communications.

Oversee deliverables through project plans and coordinate campaigns in CRM and digital platforms (e.g., Meta, Google).

Develop estimates, plans, and timelines; consider resource requirements and impact on other priorities.

Manage client expectations during scoping and execution of projects.

Maintain relationships with creative staff, university and contracted vendors to ensure on-time, on-budget delivery.

Track campaign performance and report results to team and clients.

Coordinate project teams and external resources to ensure clear positioning and consistent messaging.

Website management understanding to support content updates; CMS experience preferred (Cascade CMS, WordPress).

Develop content for client materials (posters, mailers, emails, newsletters).

Coordinate with internal and external resources to develop and monitor engaging content.

Attend university events outside regular hours when needed.

Cultivate social media and web content as part of communications strategy.

Define requirements and core functionality for deliverables.

Track and manage projects with project management software.

Collaborate with Creative and Content Strategy teams to ensure designs meet expectations.

Multi-task, prioritize, and meet deadlines in a fast-paced environment.

Other duties as required or assigned.

Company Description
The University of Indianapolis is a private, liberal arts university located on 65 acres near downtown Indianapolis. With more than 700 faculty and staff, it emphasizes community partnerships and the mission to educate for service and leadership.

Benefits

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Tuition Discount

Retirement Savings Plan - 403B

Paid Vacation and Sick Time

Paid Holidays and additional University days off

Employee Discounts & Services

Free Parking

Onsite Health & Wellness Center

For more information about the benefits of being a staff member at UIndy, visit our Benefits site.

The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX.

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