Senior Ad Ops Specialist

Overview
Join Our Team as a Senior Ad Operations Specialist!

Location: Oklahoma City, Oklahoma

Core Values

RESPECTFUL: Do unto others as you would have them do unto you.

CREATIVE: We use original ideas to solve problems.

HONORABLE: We always take the high road and are willing to meet others more than halfway.

DEPENDABLE: Good teammates are trustworthy and reliable.

SMART: The best marketing comes from analytical minds.

DRIVEN: Success isn’t accidental. We must strive for it daily.

Position Summary

This position is responsible for serving as the Senior Ad Operations Specialist.

This role will work closely with the Digital Strategy team and continue to focus on the assigned account list, campaign management, analytics and reporting. This position will be a leader and key decision maker for other team members.

The overall goal of this person is to ensure the timeliness and accuracy of the tasks assigned while interfacing with the internal ad operations teams. This position is also responsible for the day to day operations of campaign management, producing targeting recommendations based on specialized platform knowledge, assist in sending IOs and trafficking creative for programmatic campaigns, craft strategic digital media campaign setup and optimization recommendations, monitor and track campaign budgets and performance, and assist in composing campaign performance reports for designated account list.

Essential Duties and Responsibilities

Assists digital department in developing, implementing and maintaining media objectives, strategies and tactics

Specializes in Social and Digital platforms with the ability to assist in tactical recommendations

Manages digital media project timelines for set account list

Supervises ad operations coordinators

Aggregates and visualizes data using reporting tools to derive insights for digital campaign reports

Offers insightful and strategic optimization recommendations based on campaign performance

Communicates with internal teams regarding team efficiencies to current and new processes

Must be able to handle multiple projects and clients simultaneously

Manages and organizes creative assets

Implements tracking for digital platforms

Google Tag Manager Specialist

Manages Digital and Social billing platforms

Required to learn new ad tech systems as they roll out

Education, Qualifications and Certifications

Bachelor's degree in marketing, advertising, communications or related field

1-3 years of digital media execution

Required Skills

Must have strong business writing and communication skills

Must have strong organizational and quantitative/analytical skills

Must have extremely strong attention to detail

Great attitude, desire to learn and ability to work in a team environment

Proficiency in Microsoft Office Excel, Word and PPT

Experience with Google Ads, Google Analytics, and Google Data Studio preferred

Google Ads Certification preferred

KPI’s:

Campaign Performance for Set Account List

Attention to Detail in Regard to Campaign Budgets and Objectives

Client Satisfaction

VI is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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