Freelance Social Media Content Creator (Jewelry)

Overview Company description: Hineni is a modern jewelry brand creating dainty pieces rooted in ancient meaning. We’re an NYC-based brand building a distinct, elevated social presence that feels both intentional and resonant. This is an opportunity to help shape the visual voice of a brand gaining momentum.
Role description: We’re looking for a freelance social media content creator to partner with us on both creative direction and execution. This is a hands-on creative role for someone who can help define a social-first visual direction, receive product samples, shoot original content, edit short-form video, and design post-ready feed and story assets that feel current, refined, and distinctive.
Responsibilities Help define social-first visual direction, content pillars, and tone
Develop moodboards, references, and creative concepts for content
Create a simple 3–4 week content plan and rollout approach
Shoot iPhone/social-first product content with Hineni jewelry samples
Create styled flat lays, detail shots, simple on-body content, and short video clips
Edit Reels and short-form videos
Design feed posts, carousels, and story assets
Refine captions, messaging direction, and content themes
Build a library of social assets
Optional: support creative direction for a future campaign shoot, including shot list and social-first capture recommendations
Produce feed posts or carousels, Reels/short-form videos, and other post-ready assets
Maintain an edited content library and suggested posting plan
Qualifications Strong visual point of view with experience creating content for jewelry, fashion, beauty, lifestyle, or consumer brands
Ability to make a brand feel premium and relevant without relying on overly templated content
Experience shooting content on iPhone and with product samples
Experience editing Reels/short-form video
Ability to design feed posts, carousels, and story assets
Experience refining captions, messaging direction, and content themes
Willingness to build a library of social assets and contribute creatively to a brand’s evolving identity
Contract and application notes This is an initial project-based contract with potential for ongoing monthly work
Budget: Project-based; compensation based on proposed scope and experience. Open to a smaller starter project for the right fit

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