Communications and Marketing Manager - CMA Foundation

The Communications & Marketing Manager supports the planning and execution of the CMA Foundation's communications, marketing, and audience engagement efforts. This role manages day-to-day communications initiatives across digital platforms, campaigns, partnerships, and events to help advance the Foundation's mission, increase awareness, and strengthen engagement with key stakeholders. The position collaborates closely with Foundation leadership, CMA internal teams, and external partners to ensure communications are strategic, cohesive, and aligned with organizational priorities.

This position is based in Nashville, TN and requires in-person work.

CMA believes in and expects all staff to act in alignment with its core values of

collaboration : exhibiting a

team-oriented focus , practicing

active listening , demonstrating

empathy ; being

solution-minded : proactively

identifying problems and potential solutions ; and commitment: exhibiting

tenacity, engagement, and passion .

Essential Functions

Support execution of the CMA Foundation's communications and marketing strategies in alignment with organizational priorities and goals (including hitting specified KPIs as outlined in individual goals)

Develop and maintain editorial calendars and project timelines across social media, email communications, website content, campaigns, and events

Create, coordinate, and distribute content that highlights the Foundation's mission, programs, partnerships, and impact stories (including but not limited to graphics, photo/video, copywriting)

Manage the organization and maintenance of the Foundation's digital asset library, ensuring content is accessible, current, and aligned with brand standards.

Collaborate with leadership to develop impact storytelling that communicates the Foundation's mission, programs, and outcomes through audience-specific narratives informed by program data, testimonials, and stakeholder experiences.

Manage day-to-day execution of Foundation-owned digital channels, including social media platforms, paid social campaigns, website content, YouTube account, and email communications

Monitor audience engagement, campaign performance, and digital analytics, providing recommendations to improve effectiveness and reach

Coordinate development of marketing and communications assets, including presentations, collateral materials, social content, photography, video support, and event-related materials

Ensure consistency in brand voice, messaging, and visual standards across Foundation communications and materials

Serve as the primary Foundation liaison with CMA Marketing, Creative, Digital, and Web teams regarding communications initiatives and content needs

Coordinate communications support surrounding Foundation programs and events, including Music Teachers of Excellence, CMA Fest, CMA Awards, and other initiatives

Coordinate media relations efforts in partnership with public relations consultants and CMA Communications, including press materials, announcements, media opportunities, and spokesperson support.

Support donor stewardship communications in partnership with Foundation leadership and development staff, including impact reports, presentations, campaign materials, donor pdates, and fundraising communications.

Support artist, partner, and stakeholder engagement opportunities through content development, storytelling, and communications coordination

Manage relationships and workflows with external vendors and consultants, including photographers, videographers, designers, agencies, and public relations partners

Develop project briefs, coordinate approvals, and manage timelines to ensure successful execution of communications initiatives

Prepare campaign recaps, performance reports, and recommendations to inform future communications efforts

Support preparation of board presentations, reports, and communications materials that highlight Foundation initiatives, impact, and organizational priorities.

Lead coordination of annual impact reports and other strategic publications that communicate organizational outcomes, financial stewardship, and mission advancement.

Research emerging communications trends, digital best practices, and technology solutions to identify opportunities for innovation and operational efficiency, including appropriate use of AI-supported tools

Coordinate closely with internal teams to support organizational priorities, leadership communications, board materials, and stakeholder engagement efforts

Support CMA and CMA Foundation programs and events as needed, including on-site communications, content capture, and event support

Other duties as assigned

Qualifications

BS or BA in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience

5+ years of experience in marketing, communications, digital media, content development, or a related field

Strong written and verbal communication skills with the ability to tailor messaging to diverse audiences

Experience managing social media platforms, digital campaigns, and content calendars

Strong project management skills with the ability to manage multiple priorities and deadlines

Experience coordinating across multiple stakeholders and external partners

Demonstrated experience with content management systems, email marketing platforms, Canva, Adobe Creative Suite, and social publishing tools preferred

Experience within nonprofit, entertainment, music industry, or mission-driven organizations preferred

Interest in emerging technologies and AI tools that support communications effectiveness and operational efficiencies

About the CMA Foundation
The CMA Foundation transforms lives by investing in music education programs across the United States. Beginning in 2006 with passionate artists and industry professionals who first fell in love with music within the four walls of a classroom.

Music is a vital subject that contributes to brain development, encourages human connection and improves mental health. We work to ensure that the benefits of music are available to every student in all communities by providing funding and resources to teachers, amplifying the incredible work of music educators and raising public awareness on the issues that they face on a local and national level. We don’t just make music, we are made by music.

Commitment to Inclusivity
CMA is committed to creating lasting change by nurturing an inclusive and equitable culture. By fostering these practices in all areas of our business, we will ensure the future of our industry. We celebrate the dedication of our staff, our membership and the industry in moving Country Music forward and are committed to offering education and resources to help ensure an equitable pipeline of opportunity that continues for years to come.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law.

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