Web Marketing Analyst

Overview We are seeking a detail-oriented and data-driven Web Marketing Analytics Analyst with at least 2–3 years of experience. The ideal candidate will be responsible for analyzing website and digital marketing performance, identifying trends, and providing actionable insights to improve user engagement and overall marketing effectiveness.
Responsibilities Analyze website and campaign performance using Google Analytics (GA4), Data Studio, CM360 and other analytics platforms
Monitor key digital marketing KPIs across paid media, web, and campaigns — build and maintain dashboards and reports for business stakeholders, and identify trends and optimization opportunities across paid, organic, and owned channels
Implement, manage, and ensure quality control for tracking codes, events, and goals using Google Tag Manager (GTM)
Maintain UTM taxonomy standards and ensure consistent campaign tagging across all digital activities
Own the end-to-end lifecycle of Floodlight tags - from initial setup and configuration to campaign completion - ensuring accurate tracking across all paid media activities
Conduct regular QA of Floodlight tags, serving as the primary point of contact with media agency for troubleshooting - escalating and resolving issues promptly and reporting outcomes to internal stakeholders
Conduct regular pixel audits, troubleshoot discrepancies in collaboration with the web team and paid media agency, and ensure issues are resolved promptly and documented for future reference
Collaborate with marketing, product, development teams, and external agency partners to optimize digital campaigns and user experience
Troubleshoot analytics and data discrepancies, validate agency-reported data, and ensure data accuracy across sources
Required Qualifications Bachelor’s degree in Marketing, Data Analytics, Business, Computer Science, or related field
At least 2–3 years of hands-on experience with Google Analytics (preferably GA4)
Strong understanding of web analytics concepts and digital marketing metrics
Experience with Google Tag Manager (GTM) including implementation and QA
Hands-on experience with Floodlight tag management,
Proficiency in Excel / Google Sheets for data analysis
Experience with data visualization tools (e.g., Data Studio / Tableau / Power BI )
Strong analytical thinking, attention to detail, and problem-solving skills
Preferred Qualifications Google Analytics Certification (GA4)
Experience with SEO, SEM, or paid media analytics
Experience in financial services, fintech, or B2B marketing analytics

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