Marketing Manager I, Oncology - BU Capabilities & Operations, Congress Team

Overview

About AbbVie: AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas including immunology, oncology and neuroscience – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description

Congress Planning, Execution, and Management
Own a portfolio of high value oncology congresses; lead the end-to-end congresses within the healthcare/life science vertical (from initial brief through post-show analysis).
Collaborate with the Assets/Brands/Functional Teams to develop congress strategy, identify and clarify congress goals and objectives; ensure pre, peri, and post congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment.
Develop and implement Standard Operating Procedures (SOPs) for High Value Oncology Congresses.
Conduct post-congress analysis and optimization: close out all congresses with post-congress surveys, data analysis, and stakeholder reporting; gather feedback and review budget recaps to inform future congress strategy and demonstrate business impact.
Exercise strategic thinking to identify trends, recommend improvements, and shape the evolution of the congress program.
Accountable for end-to-end collaborative project management plan trackers to ensure milestones are met.
Manage project budgets and track and submit purchase orders as needed.
Collaborate with internal and external stakeholders (Internal – AbbVie Business Services Group, Digital Lab, Office of Ethics and Compliance, Legal, Regulatory, etc.; External - AbbVie Congress & Engagement Vendor Partners).
Lead the branded
on-branded asset promotional approval process (Veeva) compliantly.
Cross-functional coordination: work with creative, CRM, content, and social media teams to coordinate congress messaging, collateral production, and release dates; act as a liaison across business development, asset/brand/function leadership, and marketing to ensure alignment of messaging, content, and deliverables.
Develop and implement SOPs for high value congress engagements.
Develop and maintain project trackers for milestone coordination.
Lead the branded
on-branded asset promotional approval process and ensure firewall compliance.
Vendor Management
Design & build exhibits: Partner with AbbVie’s Congress Agency of Record (AOR) and exhibit vendors to create impactful booths; oversee vendor coordination including audio visual, booth design/fabrication, graphics, hospitality, shipping, and show services; bring firsthand booth-build experience from concept through installation and dismantle (I&D).
Lead and Participate in High Performing and Collaborative Teams
Promote open and transparent communication to encourage collaboration and feedback across all levels.
Recognize and celebrate individual and team achievements to boost morale and motivation.
Create an environment of trust, psychological safety, and respect where team members feel valued and empowered to contribute ideas.
Hold team members accountable for deliverables while providing support and constructive feedback for improved performance.
Foster diversity, inclusion, and equitable participation within project teams.
Enable cross-functional collaboration, breaking down silos to leverage broader organizational strengths.
Model and reinforce a strong work ethic, positive attitude, and adaptability to change.
Key Stakeholders
Oncology Marketing and Sales Teams
Oncology BU Operation Teams
Qualifications

Bachelor’s degree required and a minimum of 5 years of congress/events/meeting planning experience.
Certified Meeting Planner (CMP), Certified Trade Show Marketer (CTSM), Certified Special Events Professional (CSEP), Certified in Exhibition Management (CEM), or Digital Event Strategist (DES), or specialized training in congress and sponsorship management – preferred.
Knowledge of oncology therapeutic and commercial operations – preferred.
Previous Veeva Promo mats (Medical/Promo/Regulatory) Routing experience.
Strong budget and project management skills.
Ability to coordinate a cross-functional team and facilitate collaboration to achieve results.
Ability to lead without authority and drive execution across diverse stakeholders; organize information to gain stakeholder buy-in.
Autonomy in a dynamic environment.
Excellent organizational skills and a track record of trusted partnerships and delivering multiple projects.
Ability to motivate and influence others without direct management authority; diplomacy and facilitation skills.
Exceptional interpersonal, verbal, and written communication skills.
Ability to assess risks and make timely decisions with varying information; accountability for meeting objectives.
Highly organized with a history of meeting deadlines and delivering results.
Proficiency in Microsoft Office Suite, Excel, PowerPoint, SharePoint, and related tools.
Up to 30% travel; including weekend travel based on congress dates.
Additional Information

The compensation range described below is the range of possible base pay for this role; individual compensation is based on location and other factors.
Comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees.
This job is eligible to participate in long-term incentive programs.
Note: No amount of pay is guaranteed as wages until earned and determinable. Details of pay, bonuses, or benefits are discretionary and subject to applicable law.
AbbVie is an equal opportunity employer. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico applicants: learn more about equal employment opportunity and reasonable accommodations at the provided links.

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