Interim Omnichannel Orchestration Architect (Global)

Interim Omnichannel Orchestration Architect (Global) (M/W/D)
We are looking for an experienced Omnichannel Orchestration Architect to join us at a pivotal moment of transformation.

While an omnichannel marketing ambition exists, the underlying

technology architecture, data foundation, and cross-channel orchestration capabilities are not yet fully defined or connected . This role will act as the

driving force to build this foundation

— translating strategic intent into a

scalable, technology-enabled omnichannel ecosystem .

You will bridge

business, data, and technology , connecting CRM (Salesforce Life Sciences Cloud), web (AEM), content, and other customer touchpoints into coherent, end-to-end customer journeys across a global, multi-country environment.

This is a

hands‑on, highly conceptual role

focused on defining the "how" behind omnichannel.

Tasks

Assess the current omnichannel landscape across countries — identifying gaps in integration, data foundation, and channel execution, and mapping customer journeys across touchpoints

Design the end-to-end target architecture spanning CRM, web, content, campaign platforms, and data layer — defining integration patterns, data flows, and interoperability

Build a unified customer data foundation covering HCP/HCO profiles, identity, consent, and interaction data — including governance and activation across channels

Define cross‑channel orchestration logic across field force, digital, and medical engagement — enabling segmented, triggered, and personalized journeys instead of siloed execution

Integrate content lifecycle and governance into the ecosystem — from creation through MLR review, approval, DAM storage, and channel activation — supporting modular reuse and compliant personalization

Translate commercial excellence vision into a pragmatic roadmap — prioritizing use cases, pilot markets, and a phased rollout that balances near‑term delivery with long‑term architecture

Define the target operating model and capability gaps — including recommendations for roles, team structure, and partner setup needed to execute omnichannel at scale

Serve as a senior cross‑functional integrator — aligning business, IT, CRM, digital, and data stakeholders around a shared understanding of how omnichannel is technically enabled

Qualification

10+ years in omnichannel strategy, MarTech architecture, CRM, or digital transformation — with a proven track record of designing integrated, end‑to‑end marketing technology ecosystems

Deep expertise across CRM (ideally Salesforce Life Sciences Cloud), web and content ecosystems (AEM, DAM), marketing automation, and customer data architecture (CDP, identity, data platforms)

Ability to translate business ambition into technical and data architecture — identifying gaps, dependencies, and integration needs in complex environments

Experience in global, multi‑market organizations with varying levels of maturity

Strong stakeholder management skills and the ability to align diverse teams around an emerging vision

What Success Looks Like

A clear target omnichannel architecture and data model defined in the first phase

Transparent view of what is missing today — systems, data, and capabilities

First pilot use cases demonstrating connected, integrated omnichannel journeys

A concrete roadmap for scaling, including future capability build and hiring needs

Requirements
Start : July (latest early August)

Duration : 6 months

Capacity : minimum 30 hours/week

Location : on‑site (Frankfurt am Main) and remote

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