Experienced Internet Sales Manager

Job Description

Subaru Evergreen Park is seeking a high-performing Internet Sales Manager who is focused on one thing:

driving sales from our digital pipeline and turning opportunities into delivered units .
This is not a traditional BDC management role. We already have a BDC team in place. This position is responsible for

leading the sales side of internet business , working closely with BDC and the showroom team to maximize appointment show rates, closing ratios, and overall performance.
The ideal candidate is both a

closer and a coach —someone who understands internet process, but thrives on holding a team accountable and moving the needle on actual sales.
Key Responsibilities

Own and drive all internet-generated sales performance
Work directly with the sales team to convert appointments into delivered units
Partner with BDC to ensure strong appointment setting, quality, and consistency
Desk and assist in closing internet deals when needed
Monitor and improve key metrics:

Appointment show rate
Closing ratio
Lead-to-sale conversion

Train, coach, and hold sales consultants accountable on internet opportunity handling
Ensure seamless handoff from BDC to showroom for a consistent customer experience
Work deals from inquiry to delivery when necessary
Maintain strong CRM discipline and ensure proper tracking of all opportunities
Collaborate with management on pricing strategy, digital merchandising, and lead flow
Handle high-value or escalated internet customers
What We’re Looking For

Proven track record in

automotive sales performance (not just lead handling)
Strong understanding of BDC operations and internet lead processes
Ability to

close deals and coach others to do the same
Experience desking deals and structuring transactions
Leadership presence with a hands‑on approach
Data‑driven mindset with the ability to improve performance metrics
High level of accountability and urgency
What Success Looks Like

Increased internet lead-to-sale conversion
Higher appointment show and close rates
Strong alignment between BDC and sales teams
More consistent and predictable internet sales volume
A sales team that is confident and effective with internet customers
Why This Role Matters

This role is critical to bridging the gap between

lead generation and actual revenue . You won’t just manage activity—you’ll be responsible for results.

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