Brand Manager

Overview
At STADA we pursue our purpose “Caring for people‘s health as a trusted partner” worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 12,300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

STADA Poland , as a part of STADA Group, follows the Group’s philosophy. We have a wide product portfolio including analgesics, urology medicines, medicines for treatment of disorders in central nervous system, diabetes and diseases of cardiovascular system. STADA Poland also offers a wide range of non-prescription consumer healthcare products for pain relief, menopause symptoms, glycaemia level control and skin care and treatment products. The educational activities in the field of pain treatment in the last few years, allowed us to build a position of a Trusted Partner in Pain Treatment. We are constantly enriching our portfolio, and at the same time, we are participating actively in educational activities in other therapeutic fields.

Brand Manager

We’re growing and hiring!

We are expanding our footprint in Health & Beauty and are looking for Brand Manager with a flair for new product development, will drive the growth across Pharmacy, E-commerce, and Mass Market channels.

Join our Stada Poland Consumer Healthcare Unit – home of Nizoral, Orofar, Cholinex.

Responsibilities

Develop and implement growth strategy for assigned brands to drive brand sales, market share growth and brand equity

Conduct market analysis to identify growth opportunities, risks, and competitive positioning, create and execute respective action plans (Where to Play and How to Grow)

Identify, develop and launch relevant product innovations and channel-specific packs

Develop and execute brand activation plans to achieve brand growth, market share and financial KPIs

Lead price analysis and price changes

Develop brand positioning and brand assets (e.g. creatives, POSm, educational materials) to drive awareness and trial/recommendation among consumers and healthcare professionals (pharmacists, doctors)

Analyze brand performance and create mitigation plans to achieve planned results

Together with cross-functional teams (such as Trade Marketing, Sales, Expert Marketing), create strong launch plans, trade plans, HCP activation plans

Prepare annual media plans, monitor and analyze the effectiveness of media campaigns

Create, execute and update product artworks for assigned portfolio

Reliable, data-based demand planning of assigned portfolio

Manage brand budgets, ensuring efficient allocation of resources and adherence to financial targets.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

3+ years of experience in brand marketing, with a strong focus on FMCG or consumer healthcare

Proven experience in brand management, brand strategy, and new product development and launches, media planning (including digital media)

Growth mindset, ability to inspire and motivate teams

Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

High financial acumen, understanding of P&L

Familiarity with consumer and market researches

Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions.

Creative mindset with a passion for consumer insights and innovation in marketing strategies.

Exceptional project management skills with a track record of managing multiple priorities and deadlines.

English proficiency (regular contact with Global Marketing team)

Proficiency in MS Office (Excel, Powerpoint)

Driving license B

We are looking for talents with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team. We are pleased to get to know you better. Please use our online portal to submit your application: jobs.stada.com

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