Sr. Product Manager HCP Marketing

Sr Product Manager, Us Tgct (Tenosynovial Giant Cell Tumor) Marketing

Work Your Magic with us! Start your next chapter and join EMD Serono.
Ready to explore, break barriers, and discover more? We know you've got big plans

so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.
This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Core Responsibilities
Hcp Strategy and Tactical Planning

Contribute to annual Hcp strategy, tactical, budget, and timeline planning as well as determining and tracking success metrics for branded Hcp launch activities.
Digital Hcp Promotion and Media

Partner with the media agency of record to implement strategy and lead the execution and measurement for Npp targeted to Hcps, including Seo/sem, emails, Ai optimization (Aeo/geo/gem), endemic display, and omnichannel Hcp journeys.
Core Hcp Professional Promotion

Develop, execute, and lead to fulfillment, Hcp-facing print and digital assets such as brochures, leave behinds, rep-triggered emails and others depending on tactical plan.
Congress and Event Execution

Own execution of brand presence at congresses, including sponsorships tactics, symposiums/product theaters, exhibits and tabletop materials, and all conference materials.
Speaker Bureau and P2p Education

Support development and execution of medical education content, including speaker bureau decks, P2p educational programs, and 3rd party P2p education in partnership with regional marketing team.
Printing and Fulfillment Management

Partner with marketing operations and agency partners to ensure end to end printing and fulfillment of tactics. This may include resource printing, print proofing, inventory management, crm testing, etc.
Field Enablement and Training

Partner with sales training and sales leadership to develop new hire and poa materials, own the field input team meetings, deliver field force training, and ensure effective roll-out of personal materials.
Measurement and Optimization

Define success metrics with internal and external partners, analyze Hcp program performance, optimize plans, and provide recommendations for future Hcp initiatives.
Governance and Stakeholder Communication

Orchestrate regular marketing-field input meetings and foster active relationship with the field; represent owned assets in us mlr; and maintain active, timely communication with leadership.
Minimum Qualifications:
Ba/bs degree or related experience
5+ years (or 2+ years with advanced degree) proven experience in us hcp marketing experience or equivalent
Proficient in digital marketing, omnichannel, and media tactics
Successful track record in understanding the us regulatory environment and navigating the mlr (medical legal & regulatory)review process
Project Management and Cross-Functional Leadership experience: Strong project management skills; track record leading cross-functional teams and managing timelines, vendors, and budgets
Communication and Field Partnership: Excellent written and verbal communication; experience partnering with sales/sales training to enable field roll-out of materials
Ability to travel up to 30% (attending conferences, events, etc)
Preferred Qualifications:
Previous industry experience in pharmaceutical and/or healthcare industry brand marketing
Advanced degree: Mba, mph, pharmd, ms, or phd in a relevant discipline.
Experience with Veeva Vault and PromoMats
Prior oncology or rare disease experience
Agency and Vendor Management: Demonstrated ability to lead external agencies (media, creative, production) and negotiate scopes, timelines, and performance metrics.
Experience working synergistically with Ai tools
Pay Range for this position: $139,400- $209,200. The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here.
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!