We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.
The Website Growth Engineer (f/m/d) will own the end-to-end website, conversion layer, and web platform infrastructure, ensuring that:
High-intent demand is properly captured and converted
The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
The platform is fast, scalable, and technically sound, not just managed, but continuously engineered
Internal teams ship faster, with fewer manual steps and less friction
This role goes beyond website management. It is a conversion engineering role and platform ownership role at the core of our growth system. You will be hands‑on in the code, in the data, and in the strategy.
This is a hands‑on engineering role. You will build, not brief. If you rely on developers to ship, this role is not for you.
1. Own the Website as a Revenue Conversion Engine
Own performance across: traffic to lead to pipeline conversion, direct and organic channels
Continuously improve conversion rates, user journeys, and page performance
Ensure the website is fast, technically sound, and structured for conversion, not just information
Lead CMS migrations, re-platforming initiatives, and large‑scale website refactors when needed
Establish best practices around performance, reliability, accessibility, and maintainability
2. Build & Optimise SMB PLG Conversion Flows
Own the website layer of the PLG motion for small SMBs
Partner with Product Marketing and Product to define value proposition and conversion flows
#J-18808-Ljbffr

Website Growth Engineer (f/m/d)
PassFort · New Bremen, OH, USA ·
- Job type:
- Full Time