Director of SEO & AI Search – Role Overview
We’re one of the fastest‑growing digital marketing agencies in the country, and we’re hiring a Director of SEO & AI Search to own the evolution of our core service line. You'll have a real seat at the table, own outcomes, and work with a talented team and a diverse client portfolio of ambitious D2C brands.
Responsibilities
- The way people find brands is changing faster than it ever has, and most agencies are scrambling to keep up.
- Own the evolution of our core SEO services and AI search.
- Lead a talented team of SEO managers; drive retention and results across a diverse client roster.
- Build new processes, capabilities, and revenue streams; fix what isn’t working and spot new opportunities.
- Hire, coach, and create a culture where high standards and psychological safety coexist; weekly one‑to‑one coaching sessions.
- Serve as senior voice on strategy calls, QBRs, and escalations; anticipate account risks and prepare plans.
- Develop full‑funnel SEO strategies (technical audits, content roadmaps, backlinking, digital PR) across Google, Bing, Amazon, and beyond.
- Manage the department P&L, capacity planning, tooling decisions, and sales pitches; run as a business unit.
- Lead GR0's point of view on generative engine optimization and stay ahead of platform shifts.
- Promote team members from within; never skip one‑to‑one sessions; SOPs the team actually uses.
- Elevate the department to become recognized as the standard for SEO in the age of AI.
Qualifications
- 5+ years hands‑on SEO experience, including 2+ years managing people.
- Non‑negotiable agency experience; proven track record managing managers and leading high‑performing teams, including offshore talent.
- Ownership of a P&L and experience recovering at‑risk campaigns, recovering results, and closing new business.
- Strong technical SEO, content, and off‑site disciplines expertise.
- Financial acumen with P&L ownership experience; capacity planning and tooling decisions.
- Executive presence: comfortable on pitch calls, client calls, and conference stages.
- Genuine enthusiasm for AI’s role in search and for building new initiatives inside an agency or startup.
- Experience with D2C brands and performance marketing environments.
- Entrepreneurial background or history of launching new initiatives.
Benefits
- Medical, Dental & Vision Insurance
- 401k/Retirement Plans
- Flexible PTO
- Paid Holidays
- Full‑Coverage Life Insurance
- All‑Inclusive Long‑Term Disability
- Birthday Breaks
- Family‑First Parental Leave
- Employee Assistance Program
- GR0 Discounts
- Employee Recognition & Rewards Program
- GR0mies For Good
- Beginner Buddy System