Company Overview
Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand‑safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one‑stop shop for high‑quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a senior seller to help grow our efforts across the e‑commerce and DTC customer segment, including digitally native brands, omnichannel retailers, subscription commerce companies, marketplace sellers, and other performance‑driven commerce advertisers. This early‑stage, high‑impact role will scale an emerging customer segment, deepen client relationships, and turn early momentum into repeatable revenue growth.
Responsibilities
- Partner closely with leadership to grow the e‑commerce and DTC customer segment.
- Identify the highest‑potential accounts, prioritize where we can win, and help build a clear go‑to‑market strategy for the segment.
- Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
- Help define how Universal Ads should sell into e‑commerce and DTC advertisers, including our positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
- Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of e‑commerce and DTC customers.
- Bring meaningful experience and relationships with e‑commerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
- Understand the complexity in how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
- Speak credibly with sophisticated growth marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
- Educate customers on how CTV and premium video can complement existing performance channels, including paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels.
- Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.
- Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
- Help build the foundation for future hiring, sales process, customer education, and segment expansion.
Qualifications
- 10+ years of commercial sales experience, preferably in e‑commerce, DTC, retail, marketplace, subscription commerce, or performance marketing.
- Strong understanding of the CTV landscape and how e‑commerce/DTC brands evaluate media across measurement methodologies.
- Proven track record of opening new doors, developing senior client relationships, and translating market feedback into product insights.
- Ability to develop a qualified pipeline and drive durable revenue growth.
- Experience communicating ROI and measurement approaches to sophisticated growth marketers.
- Entrepreneurial mindset with the ability to shape a young, growing media platform.
- Bachelor’s degree in a relevant field (preferred; extensive experience may substitute).
Compensation
Base pay: $207,050.94–$310,576.41 (Illinois). Targeted commission: $140,000.00. Comparable ranges for California and other locations are provided in the posting. Commission is available for sales positions; most non‑sales positions may be eligible for a bonus.
Benefits
Universal Ads offers a comprehensive benefits package, including health, dental, vision, retirement plans, and other resources to support employees physically, financially, and emotionally.
Equal Opportunity Statement
Comcast is an equal‑opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law. We also consider applicants with arrest or conviction records in accordance with local Fair Chance laws.
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