Job Summary
The Creative Director leads the vision and execution of Elizabeth City State University’s brand identity, developing and implementing visual concepts across multiple platforms, safeguarding brand consistency, and ensuring all messaging resonates with target audiences.
Responsibilities
The Creative Director is responsible for:
- Defining and maintaining the institutional visual identity.
- Architecting the creative vision for institutional collateral, translating business strategy into visual storytelling.
- Leading the development and execution of visual concepts, designs, strategies, and multimedia content.
- Overseeing production workflows, managing multiple creative projects, and ensuring timely delivery within scope.
- Managing trademark and licensing, ensuring compliance with brand governance standards.
- Collaborating with campus leaders, faculty, staff, students, vendors, and stakeholders to build partnerships.
- Using data and insights to inform creative decisions and measure effectiveness.
Qualifications
- Demonstrated ability to develop, implement, and safeguard a comprehensive brand identity across multiple platforms.
- Ability to establish and communicate a compelling creative vision and inspire innovative thinking.
- Strong understanding of design principles, visual communication, audience engagement strategies.
- Proven ability to manage multiple projects simultaneously, prioritize demands, oversee production workflows, and deliver on time.
- Exceptional interpersonal skills with ability to build partnerships, facilitate consensus, and work effectively with stakeholders.
- Knowledge of trademark and licensing practices, brand governance, and compliance standards.
- Ability to align creative initiatives with institutional priorities, marketing objectives, and audience needs using data to inform decisions and measure effectiveness.
Minimum Requirements
Bachelor’s degree or equivalent and a minimum of four years of experience in marketing, business, communications, or a similarly affiliated field.
EEO Statement
Elizabeth City State University is an affirmative action/equal opportunity employer. The university does not discriminate in access to its educational programs and activities or in hiring or employment terms based on race, color, national origin, religion, sex, gender identity, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Contact
Elizabeth City State University
1704 Weeksville Road
Elizabeth City, NC 27909
Mainline: | Fax: